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2022-2024 Year 13 A-Level Psychology - Research Methods: Content/Thematic Analysis KR

Psychology33 CardsCreated about 2 months ago

This flashcard set focuses on Research Methods, specifically the analysis of qualitative data in A-Level Psychology. It introduces the two main methods: content analysis and thematic analysis, which are used to interpret descriptive, word-based data. These methods help identify patterns, themes, or meanings within qualitative research.

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What two ways do we use to analyse Qualitative data?

Content and thematic analysis

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Key Terms

Term
Definition

What two ways do we use to analyse Qualitative data?

Content and thematic analysis

What is qualitative data?

Data that is expressed in words/ descriptive data

How is qualitative data analysed?

through content and thematic analysis

Content analysis is similar to any observational study, however, how does the researcher usually make observations

indirectly though books, films, ads, interviews and photos

How does content analysis analyse qualitative data?

it converts qualitative data to quantitative data

How does content analysis convert qual data to quant data?

it identifies meaningful codes then tallies everytime it appears

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2022-2024 Year 13 A-Level Psychology - Research Methods: Content/Thematic Analysis KR
TermDefinition

What two ways do we use to analyse Qualitative data?

Content and thematic analysis

What is qualitative data?

Data that is expressed in words/ descriptive data

How is qualitative data analysed?

through content and thematic analysis

Content analysis is similar to any observational study, however, how does the researcher usually make observations

indirectly though books, films, ads, interviews and photos

How does content analysis analyse qualitative data?

it converts qualitative data to quantitative data

How does content analysis convert qual data to quant data?

it identifies meaningful codes then tallies everytime it appears

After Tallying, how is the data displayed?

on a graph/table

What is meant by a code?

a code is just a category identified in the qual data

What is meant by coding?

the process of placing qual data into meaningful categories

What are the four steps of content analysis?

  1. 1. Read/ view qual data

  2. 2. create code

  3. 3. reread and tally

  4. 4. present data in a graph/table

Which step is missing from content analysis?

  1. 1. Read/ view qual data

  2. 2. create code

  3. 3. present data in a graph/table

  1. 3. reread and tally

Which step is missing from content analysis?

  1. 1. Read/ view qual data

  2. 2. create code

  3. 3. reread and tally

  1. 4. present data in a graph/table

Which step is missing from content analysis?

  1. 2. create code

  2. 3. reread and tally

  3. 4. present data in a graph/table

  1. 1. read/view qual data

Which step is missing from content analysis?

  1. 1. Read/ view qual data

  2. 2. reread and tally

  3. 3. present data in a graph/table

  1. 2. create a code

Where do the marks come from when discussing the process of content and thematic analysis?

A02: you must provide examples

What is meant by Thematic analysis?

a method of analysing qualitative date by identifying themes

What is meant by a theme?

a pattern within a set of qualitative data

What themes might be present when analyzing a teenage girls diary?

Love, friendship, hobbies, family etc.

What themes might be present in a transcript of a football match?

Goals, passes, defending, strike etc.

How does thematic analysis present data?

keeping the data qualitative

How is thematic analysis different to content analysis?

Thematic analysis keeps qualitative data qualitative where as content converts it to quantitative data.

Summarise the process of thematic analysis into 4 points

  1. 1. read and reread the transcript

  2. 2. identify codes

  3. 3. combine codes into themes

  4. 4. present the data in qualitative format

Which part of the process in thematic analysis is missing?

  1. 1. read and reread the transcript

  2. 2. combine codes into themes

  3. 3. present the data in qualitative format

  1. 2. identifying codes

Which part of the process in thematic analysis is missing?

  1. 2. identify codes

  2. 3. combine codes into themes

  3. 4. present the data in qualitative format

  1. 1. read and reread the transcript

Which part of the process in thematic analysis is missing?

  1. 1. read and reread the transcript

  2. 2. identify codes

  3. 3. present the data in qualitative format

  1. 3. combine the codes into themes

Which part of the process in thematic analysis is missing?

  1. 1. read and reread the transcript

  2. 2. identify codes

  3. 3. combine codes into themes

  1. 4. present the data in a qualitative format

A03: what is a strength of ways of analysing qualitative data?

it is easy to assess the reliability using inter-rater reliability


A03: why is it easy to assess the reliability on content and thematic analysis?

as it uses codes which can be operationalised and other researchers can use them

A03: What is a weakness of ways of analysing Qualitative data?

research bias

A03: why is thematic and content analysis open to researcher bias?

the researcher has to identify the codes which means they interpret the data


A03: Why is it a weakness that researchers have to interpret the data?

They are aware of the hypothesis and therefore more likely to identify codes that support their hypothesis

A03: if thematic and content analysis is subject to researcher bias, what type of validity is affected and why?

internal: we are no longer measuring what we intend to.


A03 what is a potential counter to researcher bias?

Modern analysts are aware of their own bias and reference this in their report.