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2023-2025 Year 12 A-Level Psychology Social Influence: Minority Influence and Social Change Part 2
This deck covers key concepts of minority influence and social change in A-Level Psychology, focusing on definitions, processes, and real-life examples.
Define social change (1st mark point only)
Social change refers to a change in attitudes, behaviours or laws. These are large scale changes where societies norms change.
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Key Terms
Term
Definition
Define social change (1st mark point only)
Social change refers to a change in attitudes, behaviours or laws. These are large scale changes where societies norms change.
Give an example of social change.
The suffragette movement campaign for women's right to vote.
When the minority idea gathers momentum and eventually becomes the majority idea what is this known as?
The snowball effect.
What is the key term for when the majority change their beliefs (publically and privately) to be in line with the minority beliefs?
Internalisation.
In the role of social influence processes in social change, which social influence part of the process comes after internalisation and before social crypto-amensia?
Snowball effect
In the role of social influence processes in social change, which social influence part of the process comes after the snowball effect and before social change?
Social crypto amnesia.
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| Term | Definition |
|---|---|
Define social change (1st mark point only) | Social change refers to a change in attitudes, behaviours or laws. These are large scale changes where societies norms change. |
Give an example of social change. | The suffragette movement campaign for women's right to vote. |
When the minority idea gathers momentum and eventually becomes the majority idea what is this known as? | The snowball effect. |
What is the key term for when the majority change their beliefs (publically and privately) to be in line with the minority beliefs? | Internalisation. |
In the role of social influence processes in social change, which social influence part of the process comes after internalisation and before social crypto-amensia? | Snowball effect |
In the role of social influence processes in social change, which social influence part of the process comes after the snowball effect and before social change? | Social crypto amnesia. |
What three things START the process of social change? | Consistency, commitment and flexibility. |
What key term is being described "when the majority remembers the minority idea but forgets that the idea came from the minority group. The two become separated" | Social crypto-amenesia. |
When social change occurs, what three things change in society? | Attitudes, behaviours and laws. |
What is meant by social crypto-amnesia? | When the majority remember the minority idea but not that it came from the minority group, the two have become separated. |
A03 How might NSI be used to bring about social change? | By providing information about what a group are doing, using normative messages. |
A03 Give an example of a normative message used in a litter campaign. | Bin-it, others do. |
Why does NSI lead to social change? | People conform to the minority idea to be liked. As the message becomes heard by the majority more and more people conform leading to social change. |
A03 In Nolan's et al's research they hung messages on the front doors of houses in California. One group had a 'normative message' telling residents that most residents in the area were trying to reduce their energy use. The control group just had a message about saving energy. Which condition had a significant decrease in energy use? Does this research support or contradict NSI and social change? | The normative message condition. Research to support. |
A03 Did Foxcroft (2015) find that normative social influence had an effect on alcohol consumption in students? What does this suggest about NSI and social change? | No. NSI does not always lead to social change. |
A03 What is the real life evidence to support the role of minority influence in social change? | The suffragette movement. |
A03 Who provides research to support for the role of minority influence in social change? | Moscovici |
A03 What did Foxcroft find about the effect of NSI on alcohol consumption in students? What DID NSI affect and what did NSI NOT have an effect on in relation to students drinking? | Did affect quantity (how much students drank) Did not affect frequency (how often students drank) |
How do we know social change has happened? | Society's attitudes, behaviours and laws change. |
Name all three behaviours that enable a minority to influence a majority. | Consistency; Commitment; Flexibility |