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A-Level Psychology - PAPER 2 - Research Methods Part 2

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Top-down coding unit refers to categories or themes that are decided before conducting a content analysis. These coding units are based on pre-existing theories or research and guide what the researcher looks for in the data.

What is a TOP DOWN coding unit ?

decided BEFORE content analysis using pre-existing coding units

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Key Terms

Term
Definition

What is a TOP DOWN coding unit ?

decided BEFORE content analysis using pre-existing coding units

What is a BOTTOM UP coding unit ?

decided AFTER you have viewed the material

What are the STRENGTHS of content analysis ?

LARGE AMOUNTS OF QUALITATIVE DATA QUICKLY - more representative results

EASY TO TEST FOR RELIABILITY - inter-rater tests - more objective

What are the LIMITATIONS of content analysis ?

BIAS - researcher chooses coding units - reduces internal validity

MAY NOT BE ACCURATELY ANALYSED - behaviour that does not fit coding unit w...

What is a CASE STUDY ?

in-depth study over time of a 'case' which is usually an individual or small group

What is an example of a case study ?

CLIVE WEARING

contracted Herpes Simplex virus

attacked the brain

unable to process new memories

unable to control emotions<...

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TermDefinition

What is a TOP DOWN coding unit ?

decided BEFORE content analysis using pre-existing coding units

What is a BOTTOM UP coding unit ?

decided AFTER you have viewed the material

What are the STRENGTHS of content analysis ?

LARGE AMOUNTS OF QUALITATIVE DATA QUICKLY - more representative results

EASY TO TEST FOR RELIABILITY - inter-rater tests - more objective

What are the LIMITATIONS of content analysis ?

BIAS - researcher chooses coding units - reduces internal validity

MAY NOT BE ACCURATELY ANALYSED - behaviour that does not fit coding unit will be ignored - reduces internal validity

What is a CASE STUDY ?

in-depth study over time of a 'case' which is usually an individual or small group

What is an example of a case study ?

CLIVE WEARING

contracted Herpes Simplex virus

attacked the brain

unable to process new memories

unable to control emotions

What are the STRENGTHS of case studies ?

RICH DATA - provide valuable new data

ETHICS - privation

What are the LIMITATIONS of case studies ?

RELIABILITY - unlikely to be replicated - relies on pps memory being accurate

SUBJECTIVE - relationships may be established - biased - not be a true reflection

What is a PILOT STUDY ?

small scale study - make sure materials / procedures are suitable

What issues need to be identified in a pilot study of an experiment ?

materials

timings

instructions

What issues need to be identified in a pilot study of an observation ?

behavioural checklist

covert position

cctv

inter-observer ratings

What issues need to be identified in a pilot study of an interview ?

questions

| - recording method

What are the benefits of carrying out pilot studies ?

makes sure observations are reliable

| - saves time and money

What is a TARGET POPULATION ?

group of people who share a set of characteristics

| - large

What is a SAMPLE ?

subset of the target population

What is the aim of finding a sample ?

representative of target population

| - larger the sample the more accurate (not always)

What is an OPPORTUNITY SAMPLE ?

selecting those who are readily available

OPPORTUNITY SAMPLE : EXAMPLE

going to the common room to look for students

OPPORTUNITY SAMPLE : BIAS

researcher bias - researcher chooses sample

OPPORTUNITY SAMPLE : GENERALISABILITY

unlikely - everyone who doesn't have science will be in the common room

What is a RANDOM SAMPLE ?

all the members of the target population have an equal chance of being selected

RANDOM SAMPLE : EXAMPLE

pulling names from a hat

RANDOM SAMPLE : BIAS

free from researcher bias

RANDOM SAMPLE : GENERALISABILITY

should be generaliseable but there is a chance you get a majority of males / females

What is a SYSTEMIC SAMPLE ?

putting pps in an order and selecting every nth from the list

SYSTEMIC SAMPLE : EXAMPLE

selecting every 5th name from the register

SYSTEMIC SAMPLE : BIAS

free from researcher bias

SYSTEMIC SAMPLE : GENERALISABILITY

should be representative but some small groups e.g. language students may be missed

What is a STRATIFIED SAMPLE ?

same proportion of people in the target population will be represented in the sample

STRATIFIED SAMPLE : EXAMPLE

Target population = 50% male / 50% female

| Sample = 50% male / 50% female

STRATIFIED SAMPLE : BIAS

free from researcher bias

STRATIFIED SAMPLE : GENERALISABILITY

most generalisable because all groups will be represented

What is a VOLUNTEER SAMPLE ?

place an advert asking for volunteers

VOLUNTEER SAMPLE : EXAMPLE

puting an advert in a food magazine to attract chefs

VOLUNTEER SAMPLE : BIAS

volunteer bias - they are choosing to take part so it is likely they are all interested in the topic being researched

VOLUNTEER SAMPLE : GENERALISABILITY

unlikely - not be representative of all types of people

What is an AIM ?

general statement

what is being investigated

developed from previous theories

Give an investigation of aim

an investigation into whether the level of processing involved affects whether the information is remembered

What is a HYPOTHESIS ?

formulated after the aim

| - prediction about the outcome

What is a NULL HYPOTHESIS ?

states there will no difference / correlation

When is an EXPERIMENTAL HYPOTHESIS used ?

when an experimental method has been carried out and there is an IV and a DV

When is a NON_EXPERIMENTAL HYPOTHESIS used ?

when there is no IV or DV e.g. correlation / observation

What is a DIRECTIONAL HYPOTHESIS ?

predicts the direction

more / less / greater

lots of previous research

What is a NON-DIRECTIONAL HYPOTHESIS ?

does not predict the direction

| - little existing research

What is INFORMED CONSENT ?

the investigator should inform all pps of the objectives

inform pps of all aspects of the research

safeguarding for those with special needs

What is DECEPTION ?

unacceptable to withhold information

| - intentional deception should be avoided where possible

What is PROTECTION FROM PARTICIPANTS ?

pps must not be harmed (physiological or psychological)

What is RIGHT TO WITHDRAW ?

pps can withdraw at any time

results can be withdrawn

should not be told they cannot withdraw

What is DEBRIEFING ?

pps should leave as entered

researcher should discuss their experience

re-explain aims / objectives

What is CONFIDENTIALITY ?

any information gained must remain confidential

| - pps have the right to know their data will remain confidential

What should you write in a CONSENT FORM ?

topic

expected to do

anything that might affect willingness to participate

confidential

withdraw

place to sign

place for questions

What should you write in a DEBRIEFING FORM ?

thank you

specific hypothesis

what you expect to find

withdraw

how to contact you

source of support

questions

What are the methods of dealing with deception ?

give full debriefing

pps told what their results will be used for

pps have right to withdraw data

What are the methods of dealing with informed consent ?

pps should be given a consent letter

What is PRESUMPTIVE CONSENT ?

similar group of people are asked if the experiment is acceptable

What is PRIOR GENERAL CONSENT ?

pps give consent to a number of studies

What is RETROSPECTIVE CONSENT ?

pps are asked for consent (during debriefing) having already taken part

What are the methods of dealing with protection from harm ?

pps should be reassured their behaviour is normal

| - may require counselling

What are the methods of dealing with confidentiality ?

personal data must be protected

| - pps real names must not be used e.g. numbers

What is COST BENEFIT ANALYSIS ?

researcher ways pros against cons

| - may be looked at from pp point of view

What is the ETHICS COMMITTEE ?

approve any study before it begins

| - consider possible ethical issues and how the researcher could deal with them

What is a PEER REVIEW ?

psychology papers under INDEPENDENT SCRUTINY

| - consider validity, significance and originality

What is an OPEN peer review ?

both the researcher and the reviewer are known to each other

What is a SINGLE BLIND peer review ?

the reviewer known the researcher

What is a DOUBLE BLIND peer review ?

neither the researcher nor the reviewer knows who the other is

What is the PURPOSE of a peer review ?

HIGH QUALITY - highest quality of research

CONTRIBUTION - important contribution to the scientific field

GENUINE - refers to relevant research by other psychologists

What are the LIMITATIONS of a peer review ?

INTEGRITY - allow the reviewer to research the issue OR the work has already been plagiarised

BIAS TOWARDS POSITIVE FINDINGS - 'file-drawer problem'

TIME CONSUMING - months to review and send back with suggestions, can take years if adjustments need to be made

What does RELIABILITY measure ?

consistency

What are 2 ways of measuring reliability ?

test - retest method / inter - observer reliability

What is the TEST-RETEST METHOD ?

person is given same test / interview etc but a few weeks later (long enough so pp doesn't remember answer)

outcome should be similar every time

correlation can be carried out between the scores

What is the INTER-OBSERVER METHOD ?

checks to see each observer is interpreting the behavioural categories in the same way

measure the extent to which DIFFERENT OBSERVERS get SIMILAR RESULTS for the SAME PPS

sets of results are correlated

What is EXTERNAL RELIABILITY ?

extent to which a measure varies from one use to another

What is INTERNAL RELIABILITY ?

extent to which a measure is consistent with itself

How would you test the reliability of an EXPERIMENT ?

test-retest method

How could a researcher improve the reliability of an EXPERIMENT ?

variables are operasionalised

tight control of extraneous variables

clearly described materials

in-depth method section

standardised instructions

How would you test the reliability of an OBSERVATION ?

inter-observer reliability

How would you improve the reliability of an OBSERVATION ?

multiple observers (good training)

coding system

clear behavioural checklist

filming behaviour

How would you assess the reliability of a SELF-REPORT ?

split-half method

How would you improve the reliability of a SELF-REPORT ?

pilot study

check questions are non-ambiguous

trained interviewers

What is the SPLIT-HALF METHOD ?

measure the extent to which all part of the test contribute equally to what is being measured

What does VALIDITY measure ?

accuracy

What is INTERNAL VALIDITY ?

what goes on inside the study

| - sees if the researcher tested what they intended to test

What are the two methods of testing internal validity ?

face validity

| - concurrent validity

What is FACE VALIDITY ?

tests internal validity

| - whether at face value the study appears to measure what it should have done

What is CONCURRENT VALIDITY ?

tests internal validity

| - compares new measures against previously validated measures

What is EXTERNAL VALIDITY ?

concerned with factors outside the study

| - the extent to which the findings can be generalised

What are the two ways of testing external validity ?

ecological validity

| temporal validity

What is TEMPORAL VALIDITY ?

extent to which we can generalise to other time periods

| e. g. is a 1950s study applicable to behaviour today ?

How can you improve internal validity in an EXPERIMENT ?

operationalise variables

control extraneous variables

adapt IV or DV

How can you improve the external validity of an EXPERIMENT ?

change sampling technique

replication with different sample will improve population validity

making IV and DV true to real life

How can you improve the internal validity of an OBSERVATION ?

multiple observers

well trained observers

validated coding system

check behavioural checklist

How can you improve the external validity of an OBSERVATION ?

observe as many people as possible

covert observation

adjust behavioural checklist

How can you improve the internal validity of an QUESTIONNAIRE ?

questions should be a valid representation of the behaviour being studied

How can you improve the external validity of a QUESTIONNAIRE ?

accessible e.g. complete online

| - updated to suit contemporary society

What are the 5 features of science ?

objectivity

theory construction

hypothesis testing

replication

falsifiability

What is OBJECTIVITY ?

expectation should not affect what they record

stop any personal prejudice

standardised instructions / operationalised variables / double blind technique

What is the EMPIRICAL METHOD ?

using research evidence to help develop and find support for theories

What is THEORY CONSTRUCTION ?

using facts to construct theories

collection of general principles

must be testable and falsifiable

What is HYPOTHESIS TESTING ?

testing to see if a researcher hypothesis is true or not

formed from previous research

researcher gathers evidence which helps to develop and inform the theory

What is the RESEARCH CYCLE ?

theory - devise hypothesis - test theory using appropriate method - analyse results and compare to hypothesis and theory