outline Penfield’s study of the interpretive cortex | A: to investigate the function of the temporal lobe using the Montreal procedure M: operated on patients with severe epilepsy, he could stimulate areas of the brain in a conscious patient who reported their experiences R:-when stimulation was applied to the different areas the patients reported different things: -visual cortex=colors, shadows and crude outlines of objects -somatosensory cortex=tingling sensation or a false sense of movement -temporal lobe (in either hemisphere)=experiences and feelings (hallucinations) associated with those experiences, including deja vu C: area stimulated in the temporal lobe has a role in storing memories of previous events stored in 2 different ways: facts of the experience and facts for the individual the interpretive cortex stores info on feelings |
what is a strength of Penfield’s study *precise method | P- used a precise method of studying the brain E- could stimulate the exact same part of the brain and have verbal reports from awake patients L- useful in enabling a “map of our brain functions” and would benefit neuroscience immensely |
what is a weakness of Penfield’s study *unusual sample | P- unusual sample E- all participants had severe epilepsy L- may not reflect people that have “normal” brains |
what is a weakness of Penfield’s study *mixed results | P- mixed results in later research E- findings weren’t consistent as in later research only 40/520 people recalled past experiences when the temporal lobe was stimulated L- interpretive cortex doesn’t always respond in the same way (lacks validity) |
outline Tulving’s gold memory study | A: to investigate if episodic memories produce different blood flow patterns to semantic ones M: -6 participants injected with radioactive gold they monitored blood flow using PET scans, repeated measures -8 memory trials: -4 episodic (holidays they had been on as a child -4 semantic (recalling history facts) R:-different blood flow in 3/6 participants -semantic memories=greater concentration of blood towards posterior cortex -episodic memories=greater concentration of blood towards frontal lobe C:-suggests that episodic and semantic memories are separate forms of LTM and that they’re located in different areas of the brain (localised) -supports the idea that memory has a biological bases |
what is a strength of Tulving’s gold memory study *objective evidence | P- produced objective (scientific) evidence E- evidence from brain scans are difficult to fake L- unbiased evidence |
what is a weakness of Tulving’s gold memory study *sample | P- restricted sample E- only 6 participants including Tulving and his wife conclusion was only based on 3 of the participants L- data is inconclusive, difficult to generalise results to all people |
what is a weakness of Tulving’s gold memory study *episodic+semantic=similar | P- episodic and semantic memories are often very similar E- episodic and semantic memories are difficult to separate L- which may explain inconclusive evidence |
outline Murdock’s serial position curve study | A: to investigate if memory of words was affected by where the words were positioned in the list M: -words from the 4,000 most common words in english were chosen randomly -participants listened to 20 word lists (with 10-40 words on them) -they recalled the words after each list R: -recall was related to the position of the word in the list -higher recall=first few words (primacy) -higher recall=the last words (recency) compared to words in the middle of the list C: -shows the serial position effect=position of a word determines the likelihood of recall -supports the MSM |
what is strength of Murdock’s serial position curve study *lab study | P- it was carried out in laboratory conditions E- things like familiarity of words could be controlled L- more certain that the position of the words affected recall |
what is weakness of Murdock’s serial position curve study *artificial task | P- task was artificial E- list of words=relates to only 1 type of memory L- results don’t relate to how we use our memories in other ways (personal events) |
what is strength of Murdock’s serial position curve study *supporting research | P- research with amnesiacs supports the conclusion E- Carlesimo et al found that some amnesiacs can’t store long term memories and don’t show a primacy effect but show a recency effect L- proves that primacy effect is related to LTM |
outline Bartlett’s war of ghosts study | A:to investigate whether people’s memory for a story is affected by previous knowledge (schemas) and the extent to which memory is reconstructive M:-Bartlett gave British participants a Native American Folk story to read (culture different from their own) called “War of Ghosts” -after 15 minutes he asked them to reproduce the story to another person who then has to recall it to someone else (Chinese whisperers) -each time the story was reproduced a record was made, he asked them again and again over a period of months and years (serial production) R: -main idea of story was remembered -changed unfamiliar elements to make sense of the story using more familiar terms to their cultural expectations eg= -shortened by omissions -phrases were changed to language and concepts from the participants’ own culture (boat->canoe) -slight variations C: -our memory isn’t an exact copy of what we hear -distorted by what we already know about the world -people don’t remember details, we remember fragments and use our knowledge of social situations to reconstruct memory |
what is a strength of Bartlett’s war of ghosts study *eye witness testimony | P- explains problems with eye witness testimony E- this research showed memory is affected by expectations showing that people don’t always recall accurately L- EWT is no longer solely relied on as evidence in criminal investigations |
what is a strength of Bartlett’s war of ghosts study *real life | P- reflects how we use memory in our everyday life E- uses a story instead of artificial materials L- findings are more relevant to real life memory processes |
what is a weakness of Bartlett’s war of ghosts study *“something black” | P- not all memories are reconstructed E- participants often recalled “something black came out of his mouth” because it was distinctive L- shows some memories are accurate |
outline Von Frisch’s bee study | A: to describe dances of honey bees to understand their communication M: -observed bees in their natural habitat -sometimes changed their environment–>put food close to hive (10-20 meters) and far away (up to 300 meters) -observed bees 6,000 times over 20 years R: -bees tell each other where sources of pollen are -round dance: moving in circle to show pollen is less than 100 meters away -waggle dance: figure of eight shows the direction -60% of bees went to sources at the distance indicated by the dances C: sophisticated communication system |
what is a strength of Von Frisch’s bee study *valuable | P- important contribution to science E- opened people’s eyes to the capabilities of animals L- great scientific value |
what is a weakness of Von Frisch’s bee study *sound=overlooked | P- importance of sound was overlooked E- when the bees performed dances in silence, other bees wouldn’t go and investigate the food sources L- the communication system may be more complex and might include sound based signals |
what is a weakness of Von Frisch’s bee study *don’t always respond | P- bees don’t always respond to the waggle dance E- bees wouldn’t use the info from the waggle dance when food was placed on a boat in the middle of a lake (bees may know instinctively that food won’t be found in the middle of water/may prefer not to) L- may be other factors that affect communication; these aren’t investigated so the research is limited |
outline Yuki’s study of emoticons | A: to find out if there’s a difference in interpretation of emoticons in Japan and America M: -95 Japanese students and 118 American students -participants were presented with a set of six emoticons with different combinations of eyes and mouths (happy, sad, neutral) -participants were then asked to rate the faces in terms of happiness expressed (9 point likert scale), average was then worked out R: -Japanese: higher happiness rating for happy eyes than Americans -American: higher happiness rating for happy mouths even with sad eyes C: -suggests that Japanese and American people interpret facial expressions differently (may be due to social norms and expectations) -Americans: brought up to express emotion openly—>look at mouths -Japanese: brought up to hide emotions—>eyes may be a better way of telling how they’re feeling |
what is a weakness of Yuki’s study of emoticons *artificial materials | P- emoticons may not represent human faces E- emoticons leave out features such as wrinkle lines which may be important when judging emotion L- study may lack relevance to everyday life |
what is a weakness of Yuki’s study of emoticons *only 2 emotions | P- the study only investigated 2 types of emotion (happy or sad) E- in everyday life we express a range of emotions so the results/conclusions may not be true for all other emotions L- doesn’t give us insight into how the full range of emotional expressions are interpreted by people of different cultures |
what is a weakness of Yuki’s study of emoticons *rating scales | P- rating scales were used E- emotions are very complex and ratings scales reduce emotion to a single score L- may have measured the interpretation of emotions in too simple a way |
| 70% of depressed people are treatment resistant, holistic approach using antidepressants and CBT=more effective A: to test the benefit of using CBT plus antidepressants for treatment resistant depression rather than antidepressants alone M: -469 participants with treatment resistant depression -patients were randomly assigned to 2 conditions: -usual care (antidepressants only) -usual care+CBT -improvement was measured using Beck's Depression inventory (symptoms) R: at the end of 6 months: -usual care: 21.6% had more than 50% reduction in symptoms -usual care+CBT: 46.1% had more than 50% reduction in symptoms -after 12 months people with usual care+CBT continued to have better recovery C: using CBT with antidepressants is more effective than antidepressants alone |
what is a strength of WIle's study | *well designed | P- well designed study E- participants were randomly assigned to groups and initial BDI scores were checked on average so that both groups were similar so extraneous variables were carefully controlled L- changes in the dependent variable weren't affected by potential extraneous variables |
what is a weakness of WIle's study | *self report methods | P- self report methods were used to determine levels of depression E- participants had to make subjective judgements so they may overestimate or underestimate how sad they feel or may not answer truthfully L- results may lack validity |
what is a strength of WIle's study | *real world application | P- focuses on developing a useful therapy E- study lead to a useful holistic approach which can treat depression more successfully L- real world application and can help people that suffer from depression |
outline Kaij's twin study of alcohol abuse | A: to see if alcohol addiction is due to nature (hereditary factors) or nurture using twins M: -male twins -at least one twin was registered with the Temperance board which followed individuals who had problems with alcohol abuse -interviews were conducted with the twins and close relatives to collect info about drinking habits and whether they were identical or non identical R: -percentage of twins that co twin registered was higher for identical twins than non identical twins -61% of identical (MZ) and 34% of non identical twins were both alcoholics -it was also noted that twins with social problems were over presented C: -alcoholism is related to hereditary factors -NOT 100% genetic or MZ twins would all be the same -NOT 100% environmental or MZ and DZ would be the same |
what is a weakness of Kaij's twin study of alcohol abuse | *flaws in study design | P- flaws in the design of his study E- temperance board only includes drinkers who made a public display of their alcohol abuse which doesn't mean they're addicted so the classifications weren't accurate L- results lack validity |
what is a strength of Kaij's twin study of alcohol abuse | *supported | P- supported by later research E- Kendler found that MZ twins are more likely to both be alcoholics (48%) than DZ twins (33%) L- supports view that genetic factors have a major influence on alcoholism |
what is a weakness of Kaij's twin study of alcohol abuse | *misleading | P- biological explanations of addiction may be misleading E- inheriting certain genes does not make addiction inevitable as life events also play a role L- the study implies that genes are more influential than they actually are |
outline Asch's study of conformity | A: to investigate group pressure in an unambiguous situation M: -participants (123 male students) thought they were taking part in a study of visual perception -participants were shown a standard line and three comparison lines, they were told to pick which line was the same as the standard line -each participant was tested with a group of 6/8 confederates and the true participant was always sat at the end so they could hear everyone else's answers first -the first 12 trials the participants said the correct answer to gain trust -the last 6 trials the confederates all gave the identical wrong answer -Asch counted how many times the participant agreed with this wrong answer R: when wrong answers were given: -32% conformed overall -5% always conformed -75% conformed at least once -25% never conformed C:-majority of people are influenced by group pressure - though many can resist
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what is a weakness of Asch's study of conformity | *child of the times | P- results may only be relevant to 1950s America E- 1950s America was a particularly conformist as politicians ensured that people followed the rules so people were afraid to behave differently L- his research isn't consistent over time and may only be apparent in certain conditions |
what is a weakness of Asch's study of conformity | *artificial task | P- task and situation was artificial E- judging the length of a line with strangers isn't an everyday task L- results may not reflect everyday situations (especially when the consequences of conformity are more |
what is a weakness of Asch's study of conformity | *collectivist | P- Asch's research is more reflective of conformity in individualist cultures (UK and America) E- research has found that conformity studies done in collectivist countries (China) produce higher conformity rates as they're more oriented to group needs L- suggests that Asch's findings are probably less reflective of conformity in collectivist cultures |
outline Piliavin's subway study | A: to investigate if characteristics of a victim affect help given in an emergency M: -103 trials -4 researchers -"victim" (male student) staged a collapse on the subway and remained on the floor until help was coming -38 trials: victim smelled of alcohol and carried a bottle of alcohol wrapped in a brown bag (drunk condition) -65 trials: victim appeared sober and carried a black cane (disabled condition) -victim dressed and behaved the same in both conditions R: -disabled condition: helped at some point on 95% of the trials and 87% of the of the victims were helped in the first 70 seconds after they collapsed -drunk condition: helped at some point on 50% of the trials and 17% of the of the victims were helped in the first 70 seconds after they collapsed C: -characteristics of victim affects help given -number of onlookers doesn't affect help in natural setting |
what is a strength of Piliavin's subway study | *high realism | P- high realism E- participants weren't aware that their behaviour was being studied so they responded how they would normally (natural) L- results have high validity |
what is a weakness of Piliavin's subway study | *urban sample | P- people studied were likely to be mainly people who lived in the city E- they might have been accustomed to seeing beggars and may have become more used to ignoring someone in need L- observed behaviour may not be typical of all people (info can't be generalised) |
what is a strength of Piliavin's subway study | *qualitative data | P- qualitative data was recorded E- observers noted remarks from passengers which gives a deeper insight into why people didn't help L- has the value of both qualitative and quantitative data |
outline research investigating how motivation affects perception (Gilchrist and Nesberg) | A: to investigate if food deprivation affects the perception of food M: -one group went without food for 20 hours whereas the other group ate as normal -all participants were shown a set of pictures (4 typical meals) on a screen for 15 seconds -they were shown the pictures again but the researcher had changed the brightness settings -they were then asked to adjust the lighting so that it looked like the original R: -no food group: adjusted lighting so that it was brighter than before -food group: adjusted it similar to the original photo C: hunger is a motivating factor that affects perception |
what is a strength of Gilchrist and Nesberg's research into how motivation affects perception *support | P- support from similar studies E- Sanford found that food deprived participants were more likely to see vague pictures as food L- strengthens validity |
what is a weakness of Gilchrist and Nesberg's research into how motivation affects perception *unethical | P- deprived people of food E- may have caused discomfort (physical harm) L- raises ethical issues |
what is a weakness of Gilchrist and Nesberg's research into how motivation affects perception *individual differences | P- used independent groups design (individual differences) E- participants may have perceived things differently L- results may be inaccurate |
outline research investigating how expectation affects perception (Bruner and Minturn) | A: to investigate if an ambiguous figure is seen differently if context is changed M: -lab, independent groups -one group was shown a sequence of letters and the other group was showed a sequence of numbers -were shown an ambiguous figure and were asked wether they saw it as a B or a 13 R: -saw letters: more likely to report it as a B -saw numbers: more likely to report it as a 13 C: expectation is affected by the context the figure is presented |
what is a weakness of Bruner and Minturn's research into how expectation affects perception *artificial task | P- used an artificial task E- ambiguous figures are designed to trick perception L- lacks validity |
what is a weakness of Bruner and Minturn's research into how expectation affects perception *individual differences | P- used independent groups design E- might have been individual differences L-may be inaccurate as difference in perception may have been due to participant variables rather than expectation |
what is a strength of Bruner and Minturn's research into how expectation affects perception *real world application | P- real world application E- explains errors made as a result of expectation L- helps explain why people make serious mistakes on tasks in the real world |
outline the naughty teddy study | (McGarrigle and Donaldson) | A: aimed to see whether the child's reaction would be different if there was no deliberate change in the row of counters M: -80 children aged 4/6 years old -introduced to "naughty teddy" who could spoil their game -shown 2 rows of equal counters -teddy jumps out of box and pushes the counters in one row about, transforming display by making one row look smaller -child was then asked if the rows were the same R: -deliberate change: 41% gave the correct answer (same number in each row) -accidental change: 68% gave the correct answer -older children did better than younger children C: -Piaget's method doesn't show what children can do (nursery kids conserved quantity) -older children did better than younger ones which supports Piaget's idea that the way children think changes as they grow older |
what is a weakness of the naughty teddy study | *sample | P- primary children all came from one school E- primary kids may have done better than the nursery kids due to their educational backgrounds, may have coped better due to their better developed language/better educated families L- challenges validity of conclusions as other factors can explain the difference |
what is a weakness of the naughty teddy study | *distracted | P- the children's better performance in the accidental condition may be because they didn't notice any change had taken place E- the children may have been distracted by the teddy and didn't realise anything had changed so they kept their original answer (that both rows were the same) L- just means that the children weren't looking, not conserving |
what is a strength of the naughty teddy study | *challenges Piaget | P- challenges some of Piaget's assumptions E- shows that Piaget confused young children with his style of questioning, children are actually more able L- helps to refine his theory |
outline Hughe's policeman study | A: aimed to create a task that would be more understandable than Piaget's M: -30 kids 3 1/2 to 5 year olds - children were asked to hide a boy doll from two policeman dolls on a model with different sections
-practice was given beforehand
R: -90% could hide the boy doll away from 2 policemen -with a more complex task (more sections) the 3 year olds had more trouble (60% correct) whereas the 4 year olds had 90% success C: -children aged 4 are mostly not egocentric -Piaget underestimated younger children's abilities -correct that thinking changes with age |
what is a strength of Hughe's policeman study | *made more sense | P- task made more sense to the children than Piaget's version E- policeman task was more realistic and a similar to something they'd experience in everyday life, the children also had practice so they fully understood task L-more realistic test of abilities/the children's capabilities |
what is a weakness of Hughe's policeman study | *unintentional cues | P- researcher may have unintentionally hinted about the correct answer E- researcher may have unconsciously given cues (gazing in a certain direction) and influenced the child's behaviour L- results may lack validity |
what is a strength of Hughe's policeman study | *challenges Piaget | P- challenges some of Piaget's assumptions E- study shows that Piaget's task confused the children making them appear like less able thinkers L- helps to refine his theory |