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Theories of Motivation

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The Affective-Cognitive Consistency Model suggests that individuals are motivated to maintain harmony between their emotions (affect) and thoughts (cognition). When inconsistencies arise, people are driven to adjust either their feelings or beliefs to restore internal consistency and reduce psychological discomfort.

This approach suggests that people seek consistency in order to satisfy a general motivation toward simplicity in cognition, and/or to adhere to norms, traditions, customs, or values that reinforce consistency in one’s cognitions and behavior

AFFECTIVE-COGNITIVE CONSISTENCY MODEL

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This approach suggests that people seek consistency in order to satisfy a general motivation toward simplicity in cognition, and/or to adhere to norms, traditions, customs, or values that reinforce consistency in one’s cognitions and behavior

AFFECTIVE-COGNITIVE CONSISTENCY MODEL

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TermDefinition

This approach suggests that people seek consistency in order to satisfy a general motivation toward simplicity in cognition, and/or to adhere to norms, traditions, customs, or values that reinforce consistency in one’s cognitions and behavior

AFFECTIVE-COGNITIVE CONSISTENCY MODEL