Q
QuestionSociology

Qualitative sociology can be defined as: A. Statistical methods such as surveys with large numbers of participants. B. Virtual interactivity, online polls, and online gaming. C. Door to door sales pitches, cold calls, and press conferences. D. In-depth interviews, focus groups, and/or analysis of content sources as the source of its data.
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Answer

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Step 1
: Identify the correct definition of qualitative sociology from the given options.

Qualitative sociology is a subfield of sociology that emphasizes understanding human behavior and social phenomena through in-depth, unstructured data collection and analysis. This approach often involves small sample sizes and focuses on understanding the meanings, experiences, and perceptions of individuals or groups.

Step 2
: Evaluate the given options to determine which one best matches the description of qualitative sociology.

Option A: Statistical methods such as surveys with large numbers of participants. This is more closely related to quantitative sociology, which relies on numerical data and statistical analysis. Option B: Virtual interactivity, online polls, and online gaming. While these methods can be used in social research, they do not accurately represent the core principles of qualitative sociology. Option C: Door to door sales pitches, cold calls, and press conferences. These are marketing and communication strategies, not research methods used in qualitative sociology. Option D: In-depth interviews, focus groups, and/or analysis of content sources as the source of its data. This option best represents the principles of qualitative sociology, as it involves direct interaction with participants and the collection of unstructured data.

Final Answer

The correct definition of qualitative sociology is option D.

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