Companies must always examine their pricing $\qquad$ . | | A) based on the supply of the product | | --- | --- | | | B) based on the full cost of producing the product and price to make a profit | | | C) through the eyes of their customers and then manage costs to produce a profit | | | D) based on the GAAP cost of producing the product and then add a mark-up | Crimpson Company has invested $\$ 2,200,000$ in a plant to make commercial juicer machines. The target operating income desired from the plant is $\$ 303,000$ annually. The company plans annual sales of 7000 juicer machines at a selling price of $\$ 500$ each. What is the markup percentage as a percentage of cost for Crimson Company? | | A) $8.7 \%$ | | --- | --- | | | B) $13.8 \%$ | | | C) $9.5 \%$ | | | D) $0.9 \%$ |
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Answer

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Step 1
: Determine the total cost price of the juicer machines.

Cost~price = \frac{Total~investment}{Number~of~units} = \frac{2,200,000}{7000} = 314.29 ~dollars
The total investment in the plant is $2,200,000 dollars, and the company plans to sell 7000 juicer machines. Thus, the cost price per unit is:

Step 2
: Calculate the markup per unit.

Markup~per~unit = Selling~price - Cost~price = 500 - 314.29 = 185.71 ~dollars
So, the markup per unit is:

Final Answer

The markup percentage as a percentage of cost for Crimson Company is approximately $59.09 \%$, not listed among the options.