QQuestionMarketing
QuestionMarketing
"The three types of publicity include ____.
A. Paid
B. Social media
C. Earned
D. Owned
E. Personal selling"
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Answer
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Step 1I'll solve this problem step by step:
Step 2: Analyze the Types of Publicity
Let's carefully examine the different types of publicity listed in the options: - Paid Publicity: Advertising that a company pays for directly (such as commercials, print ads, sponsored content) - Social Media Publicity: Promotion through social media platforms - Earned Publicity: Media coverage or mentions that are not directly paid for (press releases, news stories, word-of-mouth) - Owned Publicity: Content created and controlled by the company (websites, blogs, social media accounts) - Personal Selling: Direct personal communication with potential customers
Final Answer
Key Insight: This question tests understanding of basic marketing communication strategies, distinguishing between different methods of generating public awareness and promotion.
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