Marketing Research (Arab World Editions): An Applied Orientation, Arab World Editions Test Bank

Marketing Research (Arab World Editions): An Applied Orientation, Arab World Editions Test Bank is a complete exam solution, offering well-organized notes, solved examples, and test strategies.

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ExamName___________________________________MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1)Marketing research helps the marketing manager link the ________ with the ________ and thecustomer groups.1)A)marketing information system; environmentB)marketing variables; marketing information systemC)marketing variables; environmentD)none of the aboveAnswer:CExplanation:A)B)C)D)2)There are many entry level marketing research positions available for persons with BBAs or MBAs.Which one of the following isnotan entry-level position?2)A)junior research analystB)research analystC)operational supervisorD)senior analystAnswer:DExplanation:A)B)C)D)3)Which of the tasks below might be conducted by the researcher during the "problem definition"and the "development of an approach to the problem" steps of the marketing research process?3)A)analysis of secondary dataB)qualitative researchC)interviews with industry expertsD)all of the aboveAnswer:DExplanation:A)B)C)D)4)Syndicated services ________.4)A)offer a wide variety of marketing research services customized to suit a client's specific needsB)are research studies conducted for different client firms but in a different wayC)specialize in one or a few phases of the marketing research projectD)are companies that collect and sell common pools of data designed to serve information needsshared by a number of clientsAnswer:DExplanation:A)B)C)D)1

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