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Retailing Management Fifth Canadian Edition Test Bank

Strengthen your exam preparation with Retailing Management Fifth Canadian Edition Test Bank, featuring a blend of theory, practical examples, and exam-focused exercises.

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ExamName___________________________________MULTIPLE CHOICE.Choose the one alternative that best completes the statement or answers the question.1)The largest sectors in terms of retail sales are:1)_______A)Automotive and Building suppliesB)Pharmacies and Building suppliesC)General merchandise and ClothingD)Food, Beverage, and AutomotiveE)Furniture and Pharmacies2)Retail managers must make complex decisions including all of the following except:2)_______A)Training and motivating sales associatesB)Mission statementC)Target marketsD)Retail locationsE)Merchandise and services offerings3)What is retailing?3)_______A)It is the merchandising component of the retail mixB)It is the ability to offer enough variety in a store to encourage one-stop shoppingC)It is the process of offering products in smaller quantities for consumerconsumption patternsD)It is the strategy retailers and vendors use to get products into the storesE)It is the set of business activities that adds value to the products and services sold toconsumers for their personal or family use4)Which of the following businesses would be considered a retailer?4)_______A)Canadian TireB)Your local hair salonC)Air CanadaD)Tim HortonsE)Your local hair salon, Air Canada, Tim Hortons, and Canadian Tire5)Which of the following is most likely to be considered a retailer?5)_______A)A universityB)The Red CrossC)A radio talk showD)The Better Business BureauE)All of the choices.6)A retailer's role in the distribution channel is to:6)_______A)act as the liaison between manufacturers and wholesalersB)sell to wholesalersC)negotiate with consumers through a series of focus groupsD)satisfy the needs of the consumersE)buy merchandise exclusively from the manufacturers7)________ is when a firm performs more than one set of activities in the channel.7)_______A)Distribution channelB)Horizontal integration

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Subject
Marketing
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Retailing Management by Michael Lev...

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