Advertising And Promotion: An Integrated Marketing Communications Perspective by George E Belch, Michael A Belch, Michael Guolla

Explore the dynamic world of marketing communications with Advertising And Promotion: An Integrated Marketing Communications Perspective by Belch and Guolla. Available in various editions, this comprehensive textbook delves into the intricacies of advertising and promotion. Access supporting materials like Test Banks and Sample Exams for enhanced learning.