Basic Marketing by William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

Explore the dynamic world of marketing with Basic Marketing by Perreault, Cannon, and McCarthy. This comprehensive textbook, available in its 18th and 19th editions, delves into key marketing principles. Supplement your learning with Test Banks offering exam questions and solutions, helping you master the material efficiently. Get ready to excel in your marketing studies with our supporting resources.