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QuestionBusiness Law

Aligning the firm's philosophy and ethics with that of a potential channel partner would be identified in the channel strategy of control. cost. coverage. character. continuity.
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Step 1
: Identify the correct answer from the options provided.

The correct answer is "character."

Step 2
: Explain the reasoning behind the step.

In the context of channel strategy, there are several key aspects to consider, such as cost, coverage, character, and continuity. Among these, aligning the firm's philosophy and ethics with that of a potential channel partner is related to the "character" aspect. This involves ensuring that the potential channel partner shares similar values, ethical standards, and overall mission as the firm. This alignment is crucial for building a strong and sustainable partnership, as it helps to foster trust, collaboration, and long-term success.

Final Answer

The correct answer to the question is "character." Aligning the firm's philosophy and ethics with that of a potential channel partner is a key aspect of the channel strategy of control.

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