QQuestionBusiness Management
QuestionBusiness Management
"Honest Tea products are likely considered ____.
shopping products
unsought products
specialty products
convenience products
Assessment question
In the video, Seth Goldman discusses how the company switched from using organic cane sugar to organic white grape juice to sweeten the company’s Honest Kids beverages. This would be considered a(2$) _____.
aesthetic modification
line extension
functional modification
quality modification
Assessment question
When Honest Tea developed its Yerba Mate line, the company considered the new product development process. When “TEO” Seth Goldman and other Honest Tea executives evaluated how the product would fare in the market, executives considered the market’s size and the growth rate potential for the product. These tasks happened during the ____ stage of the new product development process.
test marketing
business analysis
commercialization
concept testing"
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Answer
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Step 1: Determine the category of Honest Tea products
Honest Tea products would be considered specialty products. These are items for which consumers have a strong brand loyalty and are often willing to pay a premium price. Specialty products offer unique features that differentiate them from other products in the market. In this case, Honest Tea's focus on organic and healthier beverage options sets it apart from many other beverage brands.
Step 2: Identify the type of modification made to Honest Kids beverages
The change from using organic cane sugar to organic white grape juice as a sweetener for Honest Kids beverages would be considered a quality modification. Quality modifications involve changing the features or benefits of a product without altering its core function. In this case, the core function of the product (providing a fruit juice beverage) remains unchanged, but the quality of the product has been enhanced by using a healthier sweetener.
Final Answer
1. Specialty products 2. Quality modification 3. Business analysis
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