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It is often used in advertising, politics, and social movements. Two common propaganda techniques are the "plain folks" approach and the "bandwagon" appeal. In this essay, we will explore the differences between these two techniques and how they are used to persuade audiences. The "plain folks" approach is a propaganda technique that aims to appeal to people's sense of commonality and shared values. It involves presenting a message or idea as simple, straightforward, and relatable to the average person. This technique often involves using everyday language, simple examples, and images of ordinary people to convey a message. The goal is to create a sense of familiarity and trust with the audience, making them more likely to accept the message being presented. On the other hand, the "bandwagon" appeal is a propaganda technique that aims to persuade people to follow the crowd or join a popular movement. It involves presenting an idea or message as widely accepted or popular, and suggesting that those who do not follow will be left behind or miss out. This technique often involves using phrases such as "everyone is doing it" or "join the movement" to create a sense of urgency and social proof. While both techniques aim to persuade audiences, they do so in different ways. The plain folks approach seeks to create a sense of familiarity and trust, while the bandwagon appeal seeks to create a sense of urgency and social proof. In terms of their applications, the plain folks approach is often used in political campaigns to appeal to voters who may feel disconnected from the political process. By presenting a candidate as a "regular person" who understands the struggles of everyday Americans, politicians can create a sense of connection and trust with their audience. This technique is also used in advertising to promote products or services that are positioned as simple, affordable, and accessible to the average consumer. The bandwagon appeal, on the other hand, is often used in advertising to promote products or services that are popular or trendy. By suggesting that a product or service is widely accepted or used by others, advertisers can create a sense of social proof and urgency, encouraging people to jump on the bandwagon and try it for themselves. This technique is also used in political campaigns to create a sense of momentum and support for a particular candidate or issue. In conclusion, the plain folks approach and the bandwagon appeal are two common propaganda techniques used to persuade audiences. While they both aim to influence people's opinions and beliefs, they do so in different ways. The plain folks approach seeks to create a sense of familiarity and trust, while the bandwagon appeal seeks to create a sense of urgency and social proof. By understanding these techniques and how they are used, we can become more critical consumers of information and make more informed decisions.