QQuestionAnatomy and Physiology
QuestionAnatomy and Physiology
4. Why did McDonald's create the McCafé experience in its stores, despite the very high cost?
- The cost of creating the McCafé was offset in less than one month of sales in each store.
- The company wanted to be seen as a lifestyle brand, not just a place to eat a burger.
- The company wanted to make a shift away from burgers to more healthy foods and beverages.
- The company was looking to lower their wait time in-store by having coffee and beverages served at a different counter than food.
- None of these is correct.
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Step 1: Identify the primary reason McDonald's created the McCafé experience.
The correct answer is: The company wanted to be seen as a lifestyle brand, not just a place to eat a burger. Here's the reasoning: - While the other options do have some truth to them, the primary reason for creating the McCafé experience was to expand McDonald's brand image beyond just a fast-food restaurant. By offering a more sophisticated coffee experience, McDonald's aimed to position itself as a lifestyle brand, appealing to a wider range of consumers and their preferences.
Final Answer
The company wanted to be seen as a lifestyle brand, not just a place to eat a burger.
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