Q

QuestionBusiness Law

The holder of a promotional permit may, on behalf of a brewer, distiller, rectifier, manufacturer, winery, or wine bottler with whom the permit holder has entered into a contract, engage in activities to promote and enhance the sale of an alcoholic beverage in this state. These activities may include those that take place on the premises of the holder of a permit or license. This means that a permit holder is allowed to conduct in-store demonstrations and promotions, such as offering wine and beer samples. Wine and beer retailer off-premise permit holders cannot have open containers of any alcohol on the premises unless it is during an authorized sampling event. Products must be sold in unbroken original containers. The holder of a promotional permit can still face criminal charges for providing alcohol to a minor or serving an intoxicated person. Because these are criminal violations, it is important for a promotional permit holder or their agent or employee to: Verify the person is 21 years of age or older before serving. Look for and identify signs of intoxication. Know who to go to when they need help with a customer. Know how to professionally and safely refuse service.