QQuestionBusiness Management
QuestionBusiness Management
What was the fate of the Kickstarter - funded Coolest Cooler, which raised over 200 times the amount of money it initially sought?
It did not live up to expectations once it was delivered to backers, and it never made it to other customers.
It found that it could not sell via Amazon, stifling sales significantly.
It was produced, but with many setbacks, leading to a loss of support among some supporters.
It had such huge backer support that the entire first batch of products was pledged, and delivered, to backers.
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Answer
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Step 1: Understand the question and research the Coolest Cooler's Kickstarter campaign.
The Coolest Cooler was a Kickstarter project that raised over 200 times the amount of money it initially sought. To determine the fate of the Coolest Cooler, we need to research the cooler's production, delivery, and sales performance.
Step 2: Research the Coolest Cooler's production and delivery.
After a successful Kickstarter campaign, the Coolest Cooler faced several production delays. The company initially expected to deliver coolers in February 2015, but the delivery date was pushed back multiple times. Eventually, the first coolers were delivered to backers in early 2016, nearly a year later than promised. Due to the delays, some backers lost interest and support for the product.
Final Answer
However, it did not live up to expectations once it was delivered to backers, and it never made it to other customers. The company's attempt to sell the cooler on Amazon was unsuccessful, which significantly impacted sales.
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