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"Which of the following is an example of secondary data?
A. Your company observes the behavior of people who visit your website.
B. Your company conducts a customer profile survey.
C. Your company collects and analyzes data from the U.S. Census.
D. Your company collects credit card information from customers.
Please select the best answer from the choices provided."
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Answer
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Step 2: Understanding Secondary Data
Secondary data is information that has already been collected, compiled, and published by someone else, outside of the current research project. It is pre-existing data that was not originally gathered by the current researcher.
Final Answer
Your company collects and analyzes data from the U. S. Census.
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