2024-2025 D373 WGU OA Marketing in The Digital Era Practice Exam with Answers (120 Solved Questions)

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Marketing in the Digital Era
D373 WGU OA 100%
VERIFIED ANSWERS
2024/2025 CORRECT
Target customers
Customers based on a predefined geographic boundary
Market segmentation
Dividing a market through variables such as age, gender, education level, family size,
occupation, income, and more
Psychographic
Focus on the intrinsic traits the target customer has, such as values, personalities,
interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions
Behavioral
The way customers go through their decision making and buying processes, including
attitudes towards the brand, the way they use it, and their knowledge base
What is marketing?
The set of institutions and processes for creating, communicating, delivering, and
exchanging offers that have value for customers, clients, partners, and society
Marketing Coordinator

Entry-level marketing position responsible for planning, executing, and managing a
variety of functions to deliver value to the customer and the organization (1-3 years).
Marketing Director
Mid-level marketing position responsible for planning, executing, and managing a
variety of functions to deliver value to the customer and the organization, with 7-10
years of experience
Vice President
Senior-level marketing position responsible for planning, executing, and managing a
variety of functions to deliver value to the customer and the organization, with 11-15
years of experience
Chief Marketing Officer
Top-level marketing position responsible for planning, executing, and managing a
variety of functions to deliver value to the customer and the organization, with 20+ years
of experience
Who is responsible for ROI? (return on investments)
Chief marketing officer
What is the traditional marketing mix?
Product, price, place, promotion
What is the expanded marketing mix?
Product, price, place, promotion people,process, physical evidence
Strategy
Represents what the company intends to do

Execution
Represents how the company intends to do it
Prospects
Potential customers who haven't bought from the company yet
Customers
People who have bought from the company
Positioning
The culmination of the products, services, and experiences that a brand provides to
convey value and meet customer wants, needs, and expectations
Conflict
Occurs when different companies or competitors have conflicting goals
Buyer's Journey
The process a buyer goes through from recognizing a need or opportunity to making a
purchase decision and evaluating the post-purchase experience
Brand
An identifiable and differentiated product, service, person, movement, etc.
Brand promise
What a brand promises to deliver to a customer
Brand awareness
Awareness of the existence of a brand
Brand positioning

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The unique place the brand occupies in the consumer's mind, linked to benefits
received
Brand relevance
Occurs when there is only one relevant choice, making all other brands irrelevant
Brand purpose
The reason the brand exists, goes beyond just selling
Brand storytelling
Expressing the mission, vision, values, and passion of a brand through a narrative that
draws in the audience
Brand differentiation
How a brand or brand family is delineated, including line extension, brand extension,
flanker brands, down market and up market extensions, co-branding, etc.
Brand experience
The totality and quality of the interactions and engagements a customer has with a
company, informing their perception and opinion of the brand
Purchase decision
Factors influencing a customer's decision to purchase a product or service, including
loyalty and rewards, ordering ease and convenience, user experience, interaction,
transparency, and purpose
Demographics
Variables such as age, gender, education level, family size, occupation, income, etc.
Psychographics

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Intrinsic traits of a target customer, such as values, personalities, interests, attitudes,
conscious and subconscious motivators, lifestyles, and opinions
Lifestyle
The way a person lives and behaves, including their activities, interests, and opinions
AIO
Activity, interest, and opinion - factors used in psychographic segmentation
Buying process
The process a business goes through when making a purchase, including the buying
center, influencers, decision makers, buyers, and gatekeepers
Persona
A semi-fictional representation of an ideal customer
What is Ingredient branding?
a Brand features Another brand in its product
Why do we buy?
Functional, habitual, cost, emotional, social, self expressive benefits
What is an upmarket extension?
Involves introducing a brand at a higher price point
What is equal pay cobranding?
Both brands are featured prominently
What is sponsorship branding?
Two or more brands sponsor an event such as sports for shared exposure and goodwill

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Western Governors University

2024-2025 D373 WGU OA Marketing in The Digital Era Practice Exam with Answers (120 Solved Questions)

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