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Analysis of McDonald

This analysis explores McDonald's market structure, demand elasticity, income sensitivity, and competition. It highlights how pricing, consumer behavior, and economic shifts impact the company in the global fast food industry.

Mason Bennett
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Analysis of McDonald's ReportExclusively available on IvyPandaMcDonald's leads the food service sector globally, with its more than 70 millioncustomers in more than 100 countries. It relies on 35,000 locations and uses a franchisemodel to sustain growth globally. The parent company owns 20 percent of therestaurants, while the remaining share belongs to independent businesses(McDonald's, 2014).We will writea custom essay on your topic812writers onlineWhat kind of market does the company belong to?The market of McDonalds's products is perfectly competitive because there are manyrivals, who have equal access to the customers. At the same time, customers haveadequate information about the products offered by all companies in the industry, andtheyare free to pick any of the products they seefit.Prices of the products depend on a business’s strategic positioning in the market. At thesame time, prices are sensitive to any deviations from the market equilibrium position.For example, if the price of a McDonald's burger increases substantially to be differentfrom the ordinary price of burgers in a particular country, then consumers will prefer tobuy burgers from the competing brands and shun the McDonald's brand.McDonald's belongs to the quick service restaurant industry, specializing in the deliveryof easy to grab food menu items.What is the Price Elasticity of Demand for the goods that the McDonald ssells?
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