Analyzing Cost-Plus Pricing, Target Pricing, and Financial Impact of Cost Reductions at Radco Manufacturing
An evaluation of pricing strategies and cost reduction impact at Radco Manufacturing.
Chloe Martinez
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Analyzing Cost-Plus Pricing, Target Pricing, and Financial Impact of Cost Reductions atRadco ManufacturingCost-plus, target pricing, working backward. The new CEO of Radco Manufacturing has askedfor a variety of information about the operations of the firm from last year. The CEO is given thefollowinginformation, but with some data missing:Total sales revenue…………………………….....?Number of units produced and sold……………..500,000 unitsSelling price……………………………………...?Operating income………………………………$195,000Total investment in assets……………………$2,000,000Variable cost per unit……………………………...$3.75Fixed costs for the year………………………$3,000,000Required1.Find (a) total sales revenue, (b) selling price, (c) rate of return on investment, and (d) markuppercent-age on full cost for this product.2. The new CEO has a plan to reduce fixed costs by $200,000 and variable costs by $0.60 perunit whilecontinuing to produce and sell 500,000 units. Using the same markup percentage as inrequirement 1,calculate the new selling price.3. Assume the CEO institutes the changes in requirement 2 including the new selling price.However, thereduction in variable cost has resulted in lower product quality resulting in 10%fewer units being soldcompared to before the change. Calculate operating income (loss).SOLUTIONCost-plus, target pricing, working backward.1.In the following table, work backwards from operating income to calculate the selling priceSelling price$10.14 (plug)Less: Variable cost per unit3.75Unit contribution margin$6.39
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