QNT 561 Applied Business Research and Statistics: Business Research Project Part 4- University of Phoenix
This solved assignment covers the sampling process and data analysis techniques used in business research.
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Running head: BUSINESS RESEARCH PROJECT PART 4 1
Business Research Project Part 4: Sampling Process and Data Analysis
QNT 561 Applied Business Research & Statistics
University of Phoenix
December 9, 2013
Analyze the sampling process and data analysis methods used in the "Blackberry Business
Research Plan" to identify strategies for increasing sales, revenue, and consumer base. Evaluate
the effectiveness of the survey design, sample selection, and data interpretation. Your analysis
should also include recommendations for improving Blackberry’s marketing and customer
satisfaction strategies based on the survey findings. (Word Count: 1,500-2,000 words)
Business Research Project Part 4: Sampling Process and Data Analysis
QNT 561 Applied Business Research & Statistics
University of Phoenix
December 9, 2013
Analyze the sampling process and data analysis methods used in the "Blackberry Business
Research Plan" to identify strategies for increasing sales, revenue, and consumer base. Evaluate
the effectiveness of the survey design, sample selection, and data interpretation. Your analysis
should also include recommendations for improving Blackberry’s marketing and customer
satisfaction strategies based on the survey findings. (Word Count: 1,500-2,000 words)
BUSINESS RESEARCH PROJECT PART 4 2
Blackberry Business Research Plan
Blackberry was once the leadership in the cell phone industry, but today they are one of
the least recognized manufactures for cell phones. Team C will discuss how we plan to increase
their revenue by indentifying what customers want and need to choose Blackberry, Inc. as their
cell phone provider over any other manufacture. We have administered a survey and we will
analyze it to see what customer think about Blackberry products. Furthermore, we will explain
the final results of the survey and the various ways in which the survey will help us determine
the changes the company will need to undertake to make Blackberry Inc. once again the leading
manufacturer in their industry.
The Sample Process
The population will consist of former, current and possible future customers. Surveys will
be emailed, mailed or telephoned to the previously mentioned population. The purpose of the
survey is to determine the following:
1. How can we increase sales, revenue, and consumer base?
2. Do we need improved or increased focus on customer satisfaction?
3. What are our marketing and customer service strategies?
4. How can we enhance the Blackberry brand appeal to individuals and professionals?
5. What do we need to do to effectively compete with other cellular phone manufacturers?
6. What are the company's future plans to stay on top of technological advances?
Each former, current and possible future customer will be given a standard explanation of
the reason for the survey. An example would be “BlackBerry values your opinion of our product
and our services, and would appreciate your time in completing our survey”. To process the
Blackberry Business Research Plan
Blackberry was once the leadership in the cell phone industry, but today they are one of
the least recognized manufactures for cell phones. Team C will discuss how we plan to increase
their revenue by indentifying what customers want and need to choose Blackberry, Inc. as their
cell phone provider over any other manufacture. We have administered a survey and we will
analyze it to see what customer think about Blackberry products. Furthermore, we will explain
the final results of the survey and the various ways in which the survey will help us determine
the changes the company will need to undertake to make Blackberry Inc. once again the leading
manufacturer in their industry.
The Sample Process
The population will consist of former, current and possible future customers. Surveys will
be emailed, mailed or telephoned to the previously mentioned population. The purpose of the
survey is to determine the following:
1. How can we increase sales, revenue, and consumer base?
2. Do we need improved or increased focus on customer satisfaction?
3. What are our marketing and customer service strategies?
4. How can we enhance the Blackberry brand appeal to individuals and professionals?
5. What do we need to do to effectively compete with other cellular phone manufacturers?
6. What are the company's future plans to stay on top of technological advances?
Each former, current and possible future customer will be given a standard explanation of
the reason for the survey. An example would be “BlackBerry values your opinion of our product
and our services, and would appreciate your time in completing our survey”. To process the
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Document Details
University
University of Phoenix
Subject
Statistics