QNT 561 Applied Business Research and Statistics: Business Research Project Part 4- University of Phoenix

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Running head: BUSINESS RESEARCH PROJECT PART 41Business Research Project Part 4:Sampling Process and Data AnalysisQNT 561 Applied Business Research & StatisticsUniversity of PhoenixDecember 9, 2013Analyze the sampling process and data analysis methods used in the "Blackberry BusinessResearch Plan" to identify strategies for increasing sales, revenue, and consumer base. Evaluatethe effectiveness of the survey design, sample selection, and data interpretation. Your analysisshould also include recommendations for improving Blackberry’s marketing and customersatisfaction strategies based on the survey findings. (Word Count: 1,500-2,000 words)

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BUSINESS RESEARCH PROJECT PART 42BlackberryBusiness Research PlanBlackberry was once the leadership in the cell phone industry, but today they are one ofthe least recognized manufactures for cell phones.Team C willdiscuss how we plan to increasetheir revenue by indentifying what customers want and need to choose Blackberry, Inc. as theircell phone provider over any other manufacture. We have administered a survey and we willanalyze it to see what customer think about Blackberry products. Furthermore, we will explainthe final results of the survey and the various ways in which thesurvey will help us determinethe changes the company will need to undertake to make Blackberry Inc. once again the leadingmanufacturer in their industry.The Sample ProcessThe population will consist of former, current and possible future customers. Surveys willbe emailed, mailed or telephoned to the previously mentioned population. The purpose of thesurvey is to determine the following:1.How can we increase sales, revenue, and consumer base?2.Do we need improved or increased focus on customer satisfaction?3.What are our marketing and customer service strategies?4.How can we enhance the Blackberry brand appeal to individuals and professionals?5.What do we need to do to effectively compete with other cellular phone manufacturers?6.What are the company's future plans to stay on top of technological advances?Each former, current and possible future customer will be given a standard explanation ofthe reason for the survey. An example would be “BlackBerry values your opinion of our productand our services, and would appreciate your time in completing our survey”. To process the

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BUSINESS RESEARCH PROJECT PART 43survey, our team believes that outsourcing the process by utilizing the services of InnovativeResearch Inc, located in Omaha, Nebraska to process the surveys for BlackBerry Inc. This willelevate extensive cost of hiring and training personnel, purchasing equipment, and the cost oflabor to email mail or telephone former, current and possible future customers. BecauseInnovative Research is a professional service that has experience in conducting surveys for manycorporations and processing the information that they receive from the general public, themetrics produced can be considered reliable.While some of the survey will be received from former and current customers, futurecustomer opinions can be obtained from Innovative Research Inc. Innovative Researchhaveanumber of employees that are paid to test products, provide focus groups and give opinions onproducts. Innovative Research employees are paid per project, so the cost of a survey would begreatly reduced and reliable information will be received versus most of the information receivedfrom general public, who may give false or misleading opinions of the BlackBerry products andservice, or may not give an opinion for the shear fact of not wanting to take the time toparticipate in a survey.Survey ResultsThe survey data for Blackberry was collected in an accurate and unbiased way. Therespondents are aware that their information will be tied to their names in this report and used forfuture projections that will benefit Blackberry.1.What features are most important to you in a wireless phone?(select all that apply)Brenda Calderon: Touch Screen, Processing Speed, Battery Life, CameraQuality, Sound Quality.Suketha Evans: Processing, Speed, Battery lifePauline Ellis: Camera Quality, Storage, Easy to use, SecurityKrista Singleton: Processing Speed, Battery Life, Camera Quality, Storage, Apps& Media (i.e.Games, songs, extras) Internet

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