Solution Manual for Computer Accounting with Sage 50 Complete Accounting 2013, 17th Edition

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1
Managerial Economics and Strategy (Perloff/Brander)
Chapter 1 Introduction
1.1 Managerial Decision Making
1) Microeconomics studies the allocation of
A) decision makers.
B) scarce resources.
C) models.
D) unlimited resources.
Answer: B
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old
2) Society faces trade-offs because of
A) government regulations.
B) profit motive.
C) price setting by firms.
D) scarcity.
Answer: D
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
3) Managerial economics
A) describes how pay for managers is set.
B) ensures managers always make good decisions.
C) helps managers make decisions in the face of scarcity.
D) explains which products consumers will buy.
Answer: C
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
4) CEOs should focus on
A) beating their competitors.
B) maximizing firm profits.
C) getting the best pay package for the senior management team.
D) minimizing costs.
Answer: B
Difficulty: Analytical
AACSB: Analytic Skills
Status: New

2
5) Profit is
A) maximized when the marketing department coordinates with the production department.
B) maximized when revenue is maximized.
C) used to beat a company's rivals.
D) the difference between a firm's revenues and its costs.
Answer: D
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
6) Firms face tradeoffs because
A) managers don't know which inputs to use.
B) inputs are scarce.
C) markets set prices of goods they sell.
D) marginal reasoning leads to uncertainty.
Answer: B
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
7) A firm's managers are constrained by
A) consumers.
B) workers.
C) government.
D) All of the above.
Answer: D
Difficulty: Conceptual
AACSB: Analytic Skills
Status: New
8) A market
A) always involves the personal exchange of goods for money.
B) allows interactions between consumers and firms.
C) always takes place at a physical location.
D) has no influence on prices.
Answer: B
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old

3
9) In a market
A) the primary participants are consumers and firms.
B) government policies play a very small part.
C) decision makers always maximize.
D) the goods sold are always closely related.
Answer: A
Difficulty: Definition
AACSB: Analytic Skills
Status: New
10) Which of the following would NOT be considered part of a firm's strategy?
A) production levels
B) which inputs to use
C) sales strategy
D) None of the above - all are part of a firm's strategy.
Answer: D
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
11) What is the purpose of having a strategy?
Answer: A strategy defines for a manager the actions to be taken to maximize the firm's profits.
Difficulty: Conceptual
AACSB: Communication
Status: New
12) Explain what the statement "We can't have everything we want" means.
Answer: Because resources are scarce, we face tradeoffs. For example, a baker cannot use a
piece of dough she has for both pizza and a croissant, so she has to decide which to make.
Difficulty: Conceptual
AACSB: Reflective Thinking
Status: New
13) What is profit?
Answer: Profit is the difference between a firm's revenue or income and its costs or expenses.
Difficulty: Definition
AACSB: Communication
Status: New
14) Give an example of a tradeoff a pizza restaurant might face.
Answer: Whether to make pepperoni or combination pizzas.
Difficulty: Definition
AACSB: Analytic Skills
Status: New

4
15) Why might raising the price of a good by a dollar lead to lower profits?
Answer: If the extra profit margin made on the units sold does not cover the lost profit from
selling fewer units, then profits will actually decrease if the price is raised.
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
16) Why might raising the price of a good by a dollar lead to higher profits?
Answer: If the extra profit margin made on the units sold covers the profit lost from selling
fewer units, then profits will increase if the price is raised.
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
17) Raising the price of a good by one dollar
A) increases profits.
B) decreases profits.
C) leaves profits unchanged.
D) leads to an indeterminant change in profits.
Answer: D
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
18) All private firms seek to
A) maximize revenue.
B) maximize profit.
C) minimize headcount.
D) maximize employee salaries.
Answer: B
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
19) Behavioral economics
A) studies why people choose not to maximize.
B) studies why people maximize.
C) studies why people sometimes don't maximize.
D) studies why people behave badly when buying and selling.
Answer: C
Difficulty: Definition
AACSB: Analytic Skills
Status: New

5
For the following, please answer "True" or "False" and explain why.
20) Managers have to understand the decision making of others.
Answer: True. Other entities such as governments and rivals may undertake actions that
constrain a firm. Consumers and workers make decisions on how to spend their scarce resources,
such as budgets and time. To maximize profits, the manager must understand how these other
entities will behave.
Difficulty: Conceptual
AACSB: Analytic Skills
Status: New
1.2 Economic Models
1) The purpose of making assumptions in economic model building is to
A) force the model to yield the correct answer.
B) minimize the amount of work an economist must do.
C) simplify the model while keeping important details.
D) express the relationship mathematically.
Answer: C
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old
2) Einstein was quoted saying "Everything should be made as simple as possible, but not
simpler." When it comes to economic models this means that
A) models shouldn't be too complex.
B) models shouldn't be too simple.
C) models should have a level of abstraction appropriate to the topic investigated.
D) All of the above.
Answer: D
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old
3) If a model's predictions are correct, then
A) its assumptions must have been correct.
B) it is proven to be correct.
C) Both A and B above.
D) None of the above.
Answer: D
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old

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6
4) Economists tend to judge a model based upon
A) the reality of its assumptions.
B) the accuracy of its predictions.
C) its simplicity.
D) its complexity.
Answer: B
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old
5) Which of the following is an example of a normative statement?
A) A higher price for a good causes people to want to buy less of that good.
B) A lower price for a good causes people to want to buy more of that good.
C) To make the good available to more people, a lower price should be set.
D) If you consume this good, you will be better off.
Answer: C
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old
6) Which of the following is an example of a normative statement?
A) Since this food is bad for you, you should not consume it.
B) This food has negative health effects.
C) If you consume this food, you will get sick.
D) People usually get sick after consuming this food.

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7
8) If an important assumption is omitted from an economic model
A) the model's predictions will be accurate 50% of the time.
B) the model's predictions will be inaccurate.
C) the model will not predict anything.
D) the model will be rejected by other economists.
Answer: B
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old
9) Economic models are most useful in
A) explaining outcomes resulting from management decisions.
B) predicting the direction of the stock market.
C) explaining the future with the past.
D) generating untestable hypotheses.
Answer: A
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
10) Economic models are most useful in
A) predicting changes in one variable due to a change in one or more other variables.
B) predicting the direction of the stock market.
C) explaining the future with the past.
D) generating untestable hypotheses.

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8
12) A microeconomic model CANNOT be used to
A) evaluate the impact of a price change on a firm's revenue.
B) predict the impact of an increase in the minimum wage on unemployment.
C) evaluate the fairness of a proposal to nationalize health insurance.
D) evaluate the effect of an increase in stadium size on the price of a sport team's tickets.
Answer: C
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old
13) Economic models are only useful in analyzing government policy.
A) True, individuals are irrational and therefore economic models are useless.
B) False, economic models can be used to predict individual and firm behavior.
C) True, economists only model those questions for which they are hired.
D) False, economic models are not even useful in analyzing government policy.
Answer: B
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old
14) Microeconomic models are used to
A) make predictions.
B) explain real-life phenomena.
C) evaluate production alternatives.
D) All of the above.

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9
16) Legislators argue that a minimum wage law is instituted to help poor people. Economists can
attack the minimum wage law on two fronts. First, some argue that government should not help
the poor. Second, some argue that minimum wage laws actually hurt the poor because it creates
unemployment. Which argument is normative and which is positive?
Answer: An opinion about the role of government is a normative statement. An observation
about the impact of a law is a positive statement.
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old
17) Explain why a model that delivers good enough approximations is a good model.
Answer: Models make simplifying assumptions in order to make them less complex and
complicated and therefore usable. But when we simplify, we do leave out parts of the real world
that have an impact on the results. If a model gives predictions or approximations that are close
to reality, then the model is useful.
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
18) Explain why economists might disagree on the content of a model.
Answer: Economists might have different theories or might make different simplifying
assumptions.
Difficulty: Conceptual
AACSB: Analytic Skills
Status: New
For the following, please answer "True" or "False" and explain why.
19) Normative analysis offers decision makers the most valuable information when choosing
among alternatives.
Answer: False. Normative analysis states subjective goals but not how those goals can be
achieved. To choose among alternatives a decision maker uses positive analysis.

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1
Managerial Economics and Strategy (Perloff/Brander)
Chapter 2 Supply and Demand
2.1 Demand
1) An increase in consumer incomes will lead to
A) a rightward shift of the demand curve for plasma TVs.
B) a movement upward along the demand curve for plasma TVs.
C) a rightward shift of the supply curve for plasma TVs.
D) no change of the demand curve for plasma TVs.
Answer: A
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old
2) If the price of automobiles were to increase substantially, the demand curve for gasoline
would most likely
A) shift leftward.
B) shift rightward.
C) remain unchanged.
D) become steeper.
Answer: A
Difficulty: Analytical
AACSB: Analytic Skills
Status: Old

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2
5) Consumers have been buying fewer CDs as downloadable music has become easier to
purchase and use. We would represent this as
A) a leftward shift of the demand curve for CDs.
B) a rightward shift of the demand curve for CDs.
C) a change in the price of CDs.
D) a leftward shift of the supply curve for downloadable music.
Answer: A
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
6) As people have become more health-conscious and decided to eat food that is better for them
A) the demand curve for scooters has shifted to the right.
B) the demand curve for cupcakes has shifted to the right.
C) the demand curve for oranges and apples has shifted to the right.
D) None of the above.
Answer: C
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
7) If a yet-to-be released video game receives a positive review in a popular gaming magazine,
what happens to the demand curve for the video game?
A) The demand curve is expected to shift to the right.
B) The demand curve is expected to shift to the left.

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3
9) Recently, many cities have attempted to pass laws taxing the sale of sugary drinks such as
soda pop. If one of these laws passes, we would expect
A) the supply curve for soda pop to shift to the right.
B) the supply curve for soda pop to become more vertical.
C) the demand curve for soda pop to shift to the right.
D) the demand curve for soda pop to shift to the left.
Answer: D
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
10) If a city were to ban the use of automobiles within its city limits, we would expect
A) the demand curve for automobiles to shift to the left.
B) people to move to another city.
C) the demand curve bicycles to shift to the left.
D) the demand curve for automobiles to remain the same.
Answer: A
Difficulty: Analytical
AACSB: Analytic Skills
Status: New
11) The CB radio was very popular in the 1970s and 1980s for communicating while driving,
and people bought them because other drivers had them too and they could therefore talk with
many others on their trips. This illustrates
A) that the demand curve for CB radios was inelastic.
B) the network effect.
C) that CB radios and gasoline are complementary goods.

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