STR 581 Capstone Examination Part 3 Final Exam

A capstone exam evaluating strategic management concepts.

Isabella Moore
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STR 581Capstone Examination Part 3 final exam1A firm must know where to position its product based on price andqualityregioncommunicationpromotional efforts2What type of strategy consists of geographical pricing, pricediscounts and allowances,promotional pricing, and differentiated pricing?Altered pricingPrice adaptationFixed pricingRegular prices3

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The marketing manager needs to know the cost of the research project before approving it.During whichstage of the marketing research process would such a consideration most likelytake place?Step 2developing the research planStep 5drafting the reportStep 1defining the problemStep 4analyzing the information4A valuableresult of task environment analysis with respect to geographic, demographic,psychographic and buyer-behavior factors is calledcompetitor profilecustomer profilefinancial positionvendor profile5New-to-the-world products are ________.

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existing products that are targeted to new geographical marketslow-cost products designed to obtain an edge in highly competitive marketsnew products that create an entirely new marketnew product enhancements that supplement establishedproducts6These social responsibilities are those that are voluntarily assumed by a business ororganization. They include public relations activities, good citizenship, and full corporate socialresponsibility.Discretionary responsibilityEmployee responsibilityEconomic responsibilityLegal responsibility7When diversification involves additions of a business related to the firm in terms of technology,markets or products, it involvesvertical diversification

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concentrated growthconcentric diversificationhorizontal integration8Which component of a marketing audit includes major developments in income, prices, savings,and credit that affect the company?TechnologicalCulturalEconomicPolitical9The ability tomeet humanity’s needs without harming future generations is now a top priority inmost corporate agendasustainabilityrules
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