STR 581 Capstone Examination Part 3 Final Exam

Name: STR 581 Capstone Examination Part 3 Final Exam
Brand: University of Phoenix
Price: 2 USD
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Author: Isabella Moore

A capstone exam evaluating strategic management concepts.

Isabella Moore

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STR 581 Capstone Examination Part 3 final exam
1
A firm must know where to position its product based on price and

quality

region

communication

promotional efforts
2
What type of strategy consists of geographical pricing, price discounts and allowances,
promotional pricing, and differentiated pricing?

Altered pricing

Price adaptation

Fixed pricing

Regular prices
3

The marketing manager needs to know the cost of the research project before approving it.
During which stage of the marketing research process would such a consideration most likely
take place?

Step 2 – developing the research plan

Step 5 – drafting the report

Step 1 – defining the problem

Step 4 – analyzing the information
4
A valuable result of task environment analysis with respect to geographic, demographic,
psychographic and buyer-behavior factors is called

competitor profile

customer profile

financial position

vendor profile
5
New-to-the-world products are ________.


existing products that are targeted to new geographical markets

low-cost products designed to obtain an edge in highly competitive markets

new products that create an entirely new market

new product enhancements that supplement established products
6
These social responsibilities are those that are voluntarily assumed by a business or
organization. They include public relations activities, good citizenship, and full corporate social
responsibility.

Discretionary responsibility

Employee responsibility

Economic responsibility

Legal responsibility
7
When diversification involves additions of a business related to the firm in terms of technology,
markets or products, it involves

vertical diversification


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University

University of Phoenix

Subject

Business Management

STR 581 Capstone Examination Part 3 Final Exam

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