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IB 3. Human Ingenuity French B - Comms and Media Part 1

World Languages50 CardsCreated 3 months ago

This deck covers key vocabulary related to communication and media in French, including verbs, nouns, and adjectives commonly used in advertising and consumer contexts.

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acheter

to buy
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Key Terms

Term
Definition
acheter
to buy
analyser
to analyze
attirer
to attract
attirer l’attention
to draw attention
battre
to beat
bombarder
to bombard
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IB 3. Human Ingenuity French B - Comms and Media Part 1
TermDefinition
acheter
to buy
analyser
to analyze
attirer
to attract
attirer l’attention
to draw attention
battre
to beat
bombarder
to bombard
choquer
to shock
cibler
to target
conquérir
to conquer
consommer
to consume
convaincre
to convince
déclencher
to trigger
exploiter
to exploit
faire de la pub
to advertise
faire référence à
to refer to
fidéliser
to gain the loyalty of
influencer
to influence
jouer sur
to play on
l’affichage (m)
posting, display
l’affiche (f)
poster
l’annonce (f)
ad
l’annonceur (m)
advertiser
l’approche (f)
approach
l’atout (m)
asset
la bannière
banner
le bon sens
common sense
la campagne
campaign
la cible
target
le client
customer
la clientèle
customers
le comportement
behaviour
le concept
concept
la concurrence
competition
le coupon
voucher
le dépliant
leaflet
l’échantillon (m)
sample
la réclame
advertisement
le revenu
income
le slogan
slogan
la société de consommation
consumer society
accrocheur
catchy
alléchant
tempting, attractive
attrayant
appealing
banal
trivial
captivant
captivating
célèbre
famous
créatif
creative
drôle
funny
efficace
efficient
énervant
irritating