BUS 401 Financial Analysis and Investment Potential of Wrigley Jr. Co

Name: BUS 401 Financial Analysis and Investment Potential of Wrigley Jr. Co
Brand: Ashford University
Price: 2 USD
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Author: Claire Mitchell

A financial analysis of Wrigley Jr. Co., focusing on investment potential and financial health.

Claire Mitchell

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WRIGLEY 1
BUS 401 Financial Analysis and Investment Potential of Wrigley Jr. Co
In your paper, you discuss the history, financial performance, and growth of Wrigley Jr. Co. as a
company. Analyze how Wrigley’s business model, product diversification, and financial
strategies have contributed to its success over the years. Additionally, discuss the impact of its
acquisition by Mars, Inc., and how this merger has influenced Wrigley’s market position.
Word Count Requirement: 1,000-1,300 words

WRIGLEY 3
Wrigley (William) Jr. Co.
“In 1891, William Wrigley Jr. came to Chicago with $32 in his pocket and a check from
his uncle for $5,000 to start a new business” (Wrigley.com). Wrigley (William) Jr. Co. was
incorporated in 1927 in the chewing gum industry and as of 2007 there was 16,400 employees
and over 40,000 shareholders. “William Wrigley Jr. is engaged as a manufacturer and marketer
of chewing gum and other confectionery products, both in the U.S. and abroad. Co. markets
chewing gum and other confectionery products primarily through distributors, wholesalers,
corporate chains and cooperative buying groups. As of Dec 31 2007, Co.'s brands were sold in
more than 180 countries and territories” (Mergent Online). Wrigley has such a large range of
products other than chewing gum and when you first think of it, you would not automatically
think of all of the others besides the gum.
William Wrigley Jr. started earning his way as a salesman for soap and baking powder in
Chicago, and being “A born entrepreneur with a knack for identifying opportunities where others
only saw risk, Wrigley Jr. quickly directed his prodigious energies toward producing his own
line of gums” (Wrigley.com). For over 100 years there has been high quality products being
enjoyed by many from all over the world, not only gum but mints, lollipops, candies, and many
more. As of 2008, not only does Wrigley surpass their goal of $5 billion in sales for 2007, they
also became a subsidiary of Mars, Inc. Wrigley and Mars operate as separate businesses but
alongside one another as a leader in the confectionery and food industry. Mars transferred its
non-chocolate sugar brands to the Wrigley subsidiary in 2008 and Wrigley donated $5 million
towards the global needs in areas such as youth development and environmental conservation,
(Wrigley heritage).

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University

Ashford University

Subject

Business Management

BUS 401 Financial Analysis and Investment Potential of Wrigley Jr. Co

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