LEG 500 Legal and Ethical in Marketing, Product Safety, and Intellectual Property

Name: LEG 500 Legal and Ethical in Marketing, Product Safety, and Intellectual Property
Brand: Strayer University
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Author: Eli Simmons

This paper discusses the legal and ethical considerations in marketing, product safety, and intellectual property.

Eli Simmons

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Running head: Legal and Ethical in Marketing, Product Safety, and Intellectual Property 1
LEG 500 Legal and Ethical in Marketing, Product Safety, and Intellectual
Property
In the context of PharmaCARE's operations and the ethical concerns raised, analyze the potential
violations of marketing and advertising, product safety, and intellectual property laws. Address
the company's practices regarding direct-to-consumer (DTC) marketing, the regulation of
compounding pharmacies, and its intellectual property protection strategy. Additionally, explore
the legal and ethical responsibilities surrounding the potential risks to public health posed by
AD23. Finally, examine the issue of whistleblower protection for John and the broader
implications for the company’s reputation and legal exposure.
Word Count Requirement: 1,500 to 2,000 words

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
2
Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual
Property
Submitted by:
Professor:
LEG 500
Date of Submission:

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
3
Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual
property, and regulation of product safety and examine whether PharmaCARE violated any of
the issues in question.
The ethical issues are based on the social code and daily morality. Since the discussion is based
on customer loyalty, stem cell research and abortion. Yet this invokes some serious arguments
which proves that there are ethical issues which are yet of considerable concerns and need to be
addressed. The ethical issues that are faced by the company mostly revolve around the morals
and principles of the right and the wrongful actions. Here the focus is also on the moral
approvals in terms of what is viewed correct by individuals in certain professions. The main
ethical issues however arise from advertising, personal selling, suppliers, contracts and pricing.
Some of the main ethical issues that relate to the business are based mainly in terms of market
research, audiences and pricing. The market researches can invade the privacy of the customers.
In addition, in terms of the research, there is a high chance that these can be conducted based on
stereotypes, which can be unethical. It is important for companies to use the market research as a
means of marketing and a means to attain feedback for their performance. Also in terms of the
selection of the market audiences, there is a common possible issue where there might be
unethical practices. In addition, it is unethical for companies to exclude potential customers from
the target market. There are possible issues of differentiation in customers in terms of selective
marketing and targeting customers who are vulnerable. Also in terms of price discrimination and
predatory pricing there is a high chance that the business can negatively affect that purchasing
decisions of the customers.

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University

Strayer University

Subject

Civil Law

LEG 500 Legal and Ethical in Marketing, Product Safety, and Intellectual Property

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