LEG 500 Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

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Running head:Legal and Ethical in Marketing, Product Safety, and Intellectual Property1Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and IntellectualPropertySubmitted by:Professor:LEG 500Date of Submission:Examine the ethical issues faced by PharmaCARE in relation to marketing, advertising,intellectual property, and product safety regulation. Discuss whether PharmaCARE violated anyof these ethical issues, using examples such as Direct-to-Consumer marketing and the regulationof compounding pharmacies. Additionally, analyze PharmaCARE's actions regarding intellectualproperty protection, the potential legal implications of AD23-related deaths, and the possibilityof John acting as a whistleblower. Support your responses with relevant examples and legalconsiderations. (Word count: 1500-1800 words)

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Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property2Research three to five (3-5) ethical issues relating to marketing and advertising, intellectualproperty, and regulation of product safety and examine whether PharmaCARE violated any ofthe issues in question.The ethical issues are based on the social code and daily morality. Since thediscussion is based on customer loyalty, stem cell research and abortion. Yet this invokes someserious arguments which proves that there are ethical issues which are yet of considerableconcerns and need to be addressed. The ethical issues that are faced by the company mostlyrevolve around the morals and principles of the right and the wrongful actions. Here the focus isalso on the moral approvals in terms ofwhatis viewed correct by individuals in certainprofessions. The main ethical issues however arise from advertising, personal selling, suppliers,contracts and pricing.Some of the main ethical issues that relate to the business are based mainly in terms ofmarket research, audiences and pricing. The market researches can invade the privacy of thecustomers. In addition, in terms of the research, there is a high chance that these can beconducted based on stereotypes, which can be unethical. It is important for companies to use themarket research as a means of marketing and a means to attain feedback for their performance.Also in terms of the selection of the market audiences, there is a common possible issue wherethere might be unethical practices. In addition, it is unethical for companies to exclude potentialcustomers from the target market. There are possible issues of differentiation in customers interms of selective marketing and targeting customers who are vulnerable. Also in terms of pricediscrimination and predatory pricing there is a high chance that the business can negatively affectthat purchasing decisions of the customers.

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