LEG 500 Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
Evaluation of legal and ethical concerns in marketing and business law.
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Running head: Legal and Ethical in Marketing, Product Safety, and Intellectual Property 1
Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual
Property
Submitted by:
Professor:
LEG 500
Date of Submission:
Examine the ethical issues faced by PharmaCARE in relation to marketing, advertising,
intellectual property, and product safety regulation. Discuss whether PharmaCARE violated any
of these ethical issues, using examples such as Direct-to-Consumer marketing and the regulation
of compounding pharmacies. Additionally, analyze PharmaCARE's actions regarding intellectual
property protection, the potential legal implications of AD23-related deaths, and the possibility
of John acting as a whistleblower. Support your responses with relevant examples and legal
considerations. (Word count: 1500-1800 words)
Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual
Property
Submitted by:
Professor:
LEG 500
Date of Submission:
Examine the ethical issues faced by PharmaCARE in relation to marketing, advertising,
intellectual property, and product safety regulation. Discuss whether PharmaCARE violated any
of these ethical issues, using examples such as Direct-to-Consumer marketing and the regulation
of compounding pharmacies. Additionally, analyze PharmaCARE's actions regarding intellectual
property protection, the potential legal implications of AD23-related deaths, and the possibility
of John acting as a whistleblower. Support your responses with relevant examples and legal
considerations. (Word count: 1500-1800 words)
Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property 2
Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual
property, and regulation of product safety and examine whether PharmaCARE violated any of
the issues in question.
The ethical issues are based on the social code and daily morality. Since the
discussion is based on customer loyalty, stem cell research and abortion. Yet this invokes some
serious arguments which proves that there are ethical issues which are yet of considerable
concerns and need to be addressed. The ethical issues that are faced by the company mostly
revolve around the morals and principles of the right and the wrongful actions. Here the focus is
also on the moral approvals in terms of what is viewed correct by individuals in certain
professions. The main ethical issues however arise from advertising, personal selling, suppliers,
contracts and pricing.
Some of the main ethical issues that relate to the business are based mainly in terms of
market research, audiences and pricing. The market researches can invade the privacy of the
customers. In addition, in terms of the research, there is a high chance that these can be
conducted based on stereotypes, which can be unethical. It is important for companies to use the
market research as a means of marketing and a means to attain feedback for their performance.
Also in terms of the selection of the market audiences, there is a common possible issue where
there might be unethical practices. In addition, it is unethical for companies to exclude potential
customers from the target market. There are possible issues of differentiation in customers in
terms of selective marketing and targeting customers who are vulnerable. Also in terms of price
discrimination and predatory pricing there is a high chance that the business can negatively affect
that purchasing decisions of the customers.
Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual
property, and regulation of product safety and examine whether PharmaCARE violated any of
the issues in question.
The ethical issues are based on the social code and daily morality. Since the
discussion is based on customer loyalty, stem cell research and abortion. Yet this invokes some
serious arguments which proves that there are ethical issues which are yet of considerable
concerns and need to be addressed. The ethical issues that are faced by the company mostly
revolve around the morals and principles of the right and the wrongful actions. Here the focus is
also on the moral approvals in terms of what is viewed correct by individuals in certain
professions. The main ethical issues however arise from advertising, personal selling, suppliers,
contracts and pricing.
Some of the main ethical issues that relate to the business are based mainly in terms of
market research, audiences and pricing. The market researches can invade the privacy of the
customers. In addition, in terms of the research, there is a high chance that these can be
conducted based on stereotypes, which can be unethical. It is important for companies to use the
market research as a means of marketing and a means to attain feedback for their performance.
Also in terms of the selection of the market audiences, there is a common possible issue where
there might be unethical practices. In addition, it is unethical for companies to exclude potential
customers from the target market. There are possible issues of differentiation in customers in
terms of selective marketing and targeting customers who are vulnerable. Also in terms of price
discrimination and predatory pricing there is a high chance that the business can negatively affect
that purchasing decisions of the customers.
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Document Details
University
Strayer University
Subject
Business Law