Test Bank for Marketing: Real People, Real Choices , 9th Edition

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1Marketing: Real People, Real Choices, 9e(Solomon/Marshall/Stuart)Chapter 1Welcome to the World of Marketing: Create and Deliver Value1) A ________ is the ultimate user of a good or service.A) stakeholderB) marketC) target marketD) marketerE) consumerAnswer: EDiff: 1LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value ofmarketing2) ________ is the activity, set of institutions, and processes for creating, communicating,delivering, and exchanging offerings that have value for customers, clients, partners, and societyat large.A) Demand satisfactionB) Competitive advantage buildingC) MarketingD) Total quality managementE) Value chain managementAnswer: CDiff: 1LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value ofmarketingAACSB: Written and Oral Communication3) ________ consists of the tools an organization uses to create a desired response among a setof predefined consumers.A) Distinctive competencyB) Market positionC) Value propositionD) Differential benefitE) Marketing mixAnswer: EDiff: 1LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value ofmarketing

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