Advertising : Principles And Practice by Sandra E. Moriarty, Nancy Mitchell, William Wells, Robert Crawford, Linda Brennan

Explore the dynamic world of advertising with Advertising: Principles and Practice by Moriarty, Mitchell, Wells, Crawford, and Brennan. This comprehensive textbook covers essential marketing concepts with a focus on practical application. Supplement your learning with Test Banks and End of Chapter Solutions to enhance your understanding of advertising strategies and campaigns.