Question:
"Which of the following is an example of viral marketing?
A company enables people to join their loyalty program by completing a form on their website.
A company encourages customers to create and upload videos that show their friends and family using one of the company's products.
Subscribers to a company's email newsletter receive an announcement about an upcoming sale.
A group of coworkers talks about the best ads shown during the telecast of a major football game.
Which of the following is true about marketing?
Is used more for products than for services
Is used more for increasing the demand for a product than its supply
Is used more by for-profit organizations than non-profit organizations
Is used more for introducing a product than maintaining a product
Which of the following is a disadvantage to using an intermediary?
Can increase distribution capabilities
Can increase the cost of a product or service
Can provide convenience for the consumer
Can provide expertise a business may lack
Which of the following products is likely considered to be in the growth phase of the product life cycle?
3D televisions, since few customers are aware of the product
DVD players, since sales have peaked
Conventional cell phones, since most competition is leaving the market
Tablet devices, since customers are developing brand loyalty
Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee.
What should Girard do to market the pickup and delivery service differently than if he were just marketing a product?
Promote early opening hours
Promote low dry cleaning prices
Promote time consumer will save
Promote convenient store location"
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