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Marketing Strategy and Innovation Concepts: College Assignment

College assignment on marketing strategy and innovation.

Charlotte Garcia
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Marketing Strategy and Innovation Concepts: College Assignment1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage theinnovation process.A. joint-venture systemB. skunk worksC. venture teamD. new product “team”E. stage-gate system2) ________ is the difference between the prospective customer’s evaluation of all thebenefits and all the costs of an offering and the perceived alternatives.A. Failure avoidance rateB. Competitors market share rateC. Customer perceived valueD. Report ratingE. Perceived usefulness3) A company can take several steps to improve the quality of its marketing intelligence. Ifthe company purchases competitive products for study, attends open houses and tradeshows, and reads competitors’ published reports and stockholder information, thecompany is using ________ to improve the quality of its marketing intelligence.A. intermediariesB. sales force surrogatesC. external networksD. advisory panelsE. customer feedback systems

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