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Key Questions for Managing Stakeholder Relationshi

Stakeholder analysis of Apple Inc. using 5 key questions. Examines internal and external stakeholders, their interests, and how Apple manages these relationships in a competitive tech market.

Alice Edwards
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MBA 5030Week?This week we discussed 5 key questions to ask to help manage stakeholder relationships.Choose a company with which you are familiar. This can either be a place in which you haveworked or have access to information via the internetAnswer the 5 key questions of stakeholder analysis from the perspective of the company. Insome cases there can be hundreds of stakeholders so for the sake of brevity, limit youranalj'sis co only major stakeholders.Recommended length: 400 wordsI chose to answer the 5 key questions of stakeholder analysis from the perspective of AppleInc, a global technology company based in the United States chat focuses on consumerdevices, software, and digital services.1)WhoareAppleInc. s stakeholders.Apple's internal stakeholders are employees, executives, shareholders and the board ofdirectors. Whereas its external stakeholders consist of customers, competitors, suppliers, localcommunities, and governments.2) What is at stake for Apple Inc.'s stakeholders?In termsofApple'sinternal stakeholders,they want to keep the company’s reputation andcredibility intact by making sure to stay profitable. Considering it's a source of personalincome for them, it's in their interest to keep the company running effectively and profitablyCustomers'primary concern is having effectiveandefficient items that are fairly pricedhowever, Apple's products tend to be more expensive. The premium price structure, on theo±erhand,is appropriate since it corresponds to Apple’s outstanding quality and appearanceof itsproducts.Apple isupagainst a number of huge worldwide companies in different marketssuchasSamsung and Huawei for smartphones and Lenovo, HP and Dell for laptops and computers.Competitorsare interested in attracting consumers by implementing innovative features intheir products since Apple hasn't brought anything new in a rapidly changingmarket.Apple collaborates with hundreds ofsuppliersaround the world, including the United States,China, Taiwan, Japan, andSouthKorea. These suppliers are key players as they are critical tothe company'sproductmanufacturing and distribution. They have high interest along withhigh power considering they could switch from Apple Inc. to other customers offering abetter deal.
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