Creating Good Advertising 4 Rules to Attract, Inte
Learn the 4 key rules for creating effective ads—Attract Attention, Gain Interest, Build Desire, Get Action—and explore types of advertising like publicity, direct-to-home, and paid ads, along with their pros, cons, and impact on consumers.
Mason Bennett
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BBI2O Name: Anaya Sood
ADVERTISING
Read the pdf pages 255- .262 - Create notes below each heading. Define or summarize.
CREATING GOOD ADVERTISING
4 Rules:
1. Attract Attention
Through this advertising tactic, the marketing should intrigue the customer to "keep reading". To attract attention from
consumers, one may consider using atypical graphics, a famous celebrity, or media references.
2. Gain Interest
Establishing a clear, direct, interesting, sales message with a great illustration is the intent of using this advertising
technique. Overcomplicating your ad may confuse the consumer and potentially lead to a decrease in sales.
3. Build Desire
Developing a relationship between the sales message and the visual message will help entice the consumer to purchase.
Through this advertising technique, businesses often create an issue that their product addresses or place it in a context
that the buyer can relate to. However, ensure that your business does not create conflict that your product cannot solve,
as this is counterintuitive.
4. Get Action
Through this advertising technique, summarizing the reasons to purchase and establishing a business platform will entice
the consumer to find out more about your business.
TYPES OF ADVERTISING (you should include more info than just a definition, include advantages and disadvantages)
Advertising: is the paid marketing of a company's goods or services to a target market of customers t h r o u g h a range of
mass media. However, as companies construct the advertisement, the perspective of the advertiser is only given.
Publicity: Compared to advertising, publicity is a p r o m o t i o n that the company does not pay for. Although publicity can
be either positive or negative, it attracts a wide audience quickly. However, publicity is not an easy thing to manage.
Corporations frequently employ public relations agencies to influence solely good media coverage.
Direct-to-home: is a p r o m o t i o n a l message that arrives at the customer's house, such as a flyer or catalogue. Internet
advertisements are considered to be a m o d e r n approach to this advertising technique. However, residents often
disregard or toss out direct-to-home advertisements since they do not request or pay for them.
□ ut-of-home: is a m e t h o d of advertising that occurs when the consumer is outside of their house. Typically, these
ADVERTISING
Read the pdf pages 255- .262 - Create notes below each heading. Define or summarize.
CREATING GOOD ADVERTISING
4 Rules:
1. Attract Attention
Through this advertising tactic, the marketing should intrigue the customer to "keep reading". To attract attention from
consumers, one may consider using atypical graphics, a famous celebrity, or media references.
2. Gain Interest
Establishing a clear, direct, interesting, sales message with a great illustration is the intent of using this advertising
technique. Overcomplicating your ad may confuse the consumer and potentially lead to a decrease in sales.
3. Build Desire
Developing a relationship between the sales message and the visual message will help entice the consumer to purchase.
Through this advertising technique, businesses often create an issue that their product addresses or place it in a context
that the buyer can relate to. However, ensure that your business does not create conflict that your product cannot solve,
as this is counterintuitive.
4. Get Action
Through this advertising technique, summarizing the reasons to purchase and establishing a business platform will entice
the consumer to find out more about your business.
TYPES OF ADVERTISING (you should include more info than just a definition, include advantages and disadvantages)
Advertising: is the paid marketing of a company's goods or services to a target market of customers t h r o u g h a range of
mass media. However, as companies construct the advertisement, the perspective of the advertiser is only given.
Publicity: Compared to advertising, publicity is a p r o m o t i o n that the company does not pay for. Although publicity can
be either positive or negative, it attracts a wide audience quickly. However, publicity is not an easy thing to manage.
Corporations frequently employ public relations agencies to influence solely good media coverage.
Direct-to-home: is a p r o m o t i o n a l message that arrives at the customer's house, such as a flyer or catalogue. Internet
advertisements are considered to be a m o d e r n approach to this advertising technique. However, residents often
disregard or toss out direct-to-home advertisements since they do not request or pay for them.
□ ut-of-home: is a m e t h o d of advertising that occurs when the consumer is outside of their house. Typically, these
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Marketing