Creating Good Advertising 4 Rules to Attract, Inte

Preview (2 of 4 Pages)

100%

Purchase to unlock

Loading page image...

BBI2OName: Anaya SoodADVERTISINGRead the pdf pages 255- .262 - Create notes below each heading.Define or summarize.CREATING GOOD ADVERTISING4 Rules:1.Attract AttentionThrough this advertising tactic, the marketing should intrigue the customer to "keep reading". To attract attention fromconsumers, one may consider using atypical graphics, a famous celebrity, or media references.2.Gain InterestEstablishing a clear, direct, interesting, sales message with a great illustration is the intent of using this advertisingtechnique. Overcomplicating your ad may confuse the consumer and potentially lead to a decrease in sales.3.Build DesireDeveloping a relationship between the sales message and the visual message will help entice the consumer to purchase.Through this advertising technique, businesses often create an issue that their product addresses or place it in a contextthat the buyer can relate to. However, ensure that your business does not create conflict that your product cannot solve,as this is counterintuitive.4.Get ActionThrough this advertising technique, summarizing the reasons to purchase and establishing a business platform will enticethe consumer to find out more about your business.TYPES OF ADVERTISING (you should include more info than just a definition, include advantages and disadvantages)Advertising: is the paid marketing of a company's goods or services to a target market of customers t h r o u g h a range ofmass media. However, as companies construct the advertisement, the perspective of the advertiser is only given.Publicity: Compared to advertising, publicity is a p r o m o t i o n that the company does not pay for. Although publicity canbe either positive or negative, it attracts a wide audience quickly. However, publicity is not an easy thing to manage.Corporations frequently employ public relations agencies to influence solely good media coverage.Direct-to-home: is a p r o m o t i o n a l message that arrives at the customer's house, such as a flyer or catalogue. Internetadvertisements are considered to be a m o d e r n approach to this advertising technique. However, residents oftendisregard or toss out direct-to-home advertisements since they do not request or pay for them.□ut-of-home: is a m e t h o d of advertising that occurs when the consumer is outside of their house. Typically, these

Loading page image...

EBI20Name: Anaya Soodadvertisements can be found on billboards, buses, subways, transit shelters, and the exteriors of buses. Through thistechnique,Intrigue occurs as individuals view these p r o m o t i o n sduringtheircommuteto w o r k , school, shopping,ore n t e r t a i n m e n t .Radio: This technique is often referred to as thego anywhere m e d i u m ' as the radio is frequently in the backgroundduring dally activities. To intrigue customers, this strategy requires deft use of language and aural effects.Television: As this method of advertisement gathers a large audience quickly, this is often the m e t h o d businessespursue despite the cost. This technique utilizes words, sounds, and images to effectively engage the audience.Mewspa pe rs: Localand natio na I news pa pers are used by busi nesses to a dve rtIse . Small b usin esses ofte n o nlyadvertise in local publications, but more developed businesses may p r o m o t e both on a local and global scale. The costfor this advertisement type varies as a smaller ad may be inexpensive whereas a larger advertisement can be costly.Magazines: Magazines have several benefits over newspapers for marketers. Colour advertisements in magazinesentice customers to the goods. Many advertisers utilize speciality publications to reach out to specific demographics.Internet: Company websites, banner advertising on other websites, and e-mail advertising are the three forms ofInternet advertising. Advertising on a business' website draws customers who are already interested in the company(enough to search it up). The i n t e r n e t Is an effective advertising medium since it converts attention into purchasesquickly.

Preview Mode

This document has 4 pages. Sign in to access the full document!

Report

Study Now!

Document Details

Related Documents

Analyzing Market Differences

Key Questions for Managing Stakeholder Relationshi

Comparing Daiso and Miniso A Comprehensive Analysi

HP Sauce vs

Comparative Analysis of Food Lion and Walmart Pric

J.crew.edited 2.edited

Marketing Research Final Exam

New Product Launch Marketing Plan

Marketting Plan For Organic Vally

Integrating Social Media into Traditional Marketing

Company

Explore

Study Tools