Creating Good Advertising 4 Rules to Attract, Inte

Learn the 4 key rules for creating effective ads—Attract Attention, Gain Interest, Build Desire, Get Action—and explore types of advertising like publicity, direct-to-home, and paid ads, along with their pros, cons, and impact on consumers.

Mason Bennett

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BBI2OName: Anaya SoodADVERTISINGRead the pdf pages 255- .262 - Create notes below each heading.Define or summarize.CREATING GOOD ADVERTISING4 Rules:1.Attract AttentionThrough this advertising tactic, the marketing should intrigue the customer to "keep reading". To attract attention fromconsumers, one may consider using atypical graphics, a famous celebrity, or media references.2.Gain InterestEstablishing a clear, direct, interesting, sales message with a great illustration is the intent of using this advertisingtechnique. Overcomplicating your ad may confuse the consumer and potentially lead to a decrease in sales.3.Build DesireDeveloping a relationship between the sales message and the visual message will help entice the consumer to purchase.Through this advertising technique, businesses often create an issue that their product addresses or place it in a contextthat the buyer can relate to. However, ensure that your business does not create conflict that your product cannot solve,as this is counterintuitive.4.Get ActionThrough this advertising technique, summarizing the reasons to purchase and establishing a business platform will enticethe consumer to find out more about your business.TYPES OF ADVERTISING (you should include more info than just a definition, include advantages and disadvantages)Advertising: is the paid marketing of a company's goods or services to a target market of customers t h r o u g h a range ofmass media. However, as companies construct the advertisement, the perspective of the advertiser is only given.Publicity: Compared to advertising, publicity is a p r o m o t i o n that the company does not pay for. Although publicity canbe either positive or negative, it attracts a wide audience quickly. However, publicity is not an easy thing to manage.Corporations frequently employ public relations agencies to influence solely good media coverage.Direct-to-home: is a p r o m o t i o n a l message that arrives at the customer's house, such as a flyer or catalogue. Internetadvertisements are considered to be a m o d e r n approach to this advertising technique. However, residents oftendisregard or toss out direct-to-home advertisements since they do not request or pay for them.□ut-of-home: is a m e t h o d of advertising that occurs when the consumer is outside of their house. Typically, these

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Creating Good Advertising 4 Rules to Attract, Inte

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