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Integrating Social Media into Traditional Marketing

A solved assignment analyzing how social media strategies can be integrated with traditional marketing approaches for business growth.

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Running head:Integrating Social Media into Traditional Marketing1Integrating Social Media into Traditional MarketingName:Professor:University affiliation:Date:Discuss how integrating social media into traditional marketing strategies can enhanceadvertising effectiveness. Include examples of successful social media integration and providerecommendations for different market segments. Your answer should be 1500-2000 words.

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Integrating Social Media into Traditional Marketing22AbstractSocial media must be part of business organization which means that for business to besuccessful in marketing of its item,they have to integrate social media in theireffectivemarketingstrategysince large number of consumes spend most of their time in social media.There are severalmarketing avenuesthatcompaniesexplore whenadvertising their products.With a wide range of advertising outlet, business companies would only prefer outlets that willdraw large number of consumer into their products.Use of different types of social media(Facebook, Yelp, LinkedIn, and other social media sites) for advertisement in order to attractlarge number consumers by business organization is known asmedia mix (Cadotte, 2003).Withtechnology innovation in the present competitive market,Social media trends have grownenormouslyover the past few years and manybusiness corporation use social media as theavenue of marketingof marketing of their produce. This paper will exploreleading edge trendsin integrating social media into traditional marketing and advertising campaignsas well as themarket segments of the Marketplace simulation and make recommendations for incorporatingsocial media into the market segments.
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