Marketting Plan For Organic Vally

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MARKETTING PLAN FOR ORGANIC VALLY1MARKETTING PLAN FOR ORGANIC VALLYYour final portfolio for the class will be to create a marketing plan for the company of your choice. You will need toselect a company that you have not used for your other assignments in the class. Your plan information shouldaddress all areas covered in this course for a marketing plan. The Company-Business Profileslink found in theLibrary under the How to Find section, is a great place to look for company information for this assignment.Use the marketing plan that is linked below and that is required reading for this module for your final portfolio projectas a broad guide. The marketing plan document is essential to business strategy and is a focal point of thisintroductory class. The essential information of a marketing plan is outlined in this document and will serve as theblueprint for your portfolio project due this week.Executive SummaryThis provides a busy executive everything he/she needs to know toinvest (or not) in your proposal.It captures yourkey proposal and recommendations/decisionfactors, andprojected outcomesof the plan’s recommendations)(1/2 page)Company Overview. (1/2-1 page)Situational analysis(includes a SWOTanalysis; identifyat least 2 significant factors for eachof the 4 SWOT components. Identify applicabletrendsthat are statistically supported.Competitiveanalysis:create a comparative chartand discuss key aspects. (1-2 pages)Identify objectivesor goals; briefly describe your proposal…describe what’s new and why.What is the opportunity to be addressed or the problem to be solved?(1/2–1 page)STDP-Segmentationcriteria;Targeting-roughlysize your target market;Differentiation-how is your product/service different from your competition?;Positioning-what do you want yourcustomer to think of regarding your brand, product, proposed product?)…take an analyticalapproach to this section.How willmarketing researchbe used to supportthe planning,implementation, and monitoring process?What research methodologies will be used?Create atleast one perceptual map(as applied to differentiation or positioning). ( 2 pages)Marketing strategy: Explain and support yourmarketing mixcomponent decisions (4P’s),using academic concepts and academic reference sources.Add a sub-sectionon ethicaland/or legal factors, plus CSR (corporate social responsibility) strategy summary.(1-2pages)Financial projections.Present a summary spreadsheet. For example: years 1,2, and 3 unitssold, sales volumes. Estimate marketing expenses for promotions/advertising. What is the projectedtimeline of theproduct life cycle’sintroduction and also growth stage?( 1 page)Implementation plan:specificseries of tactics and steps that will be taken(primarilyfocused on distribution, marketing communications, promotion, PR, etc.) .Create a chartdepictingyour advertising/promotion plan with actions, time frame, media choice, etc.IncludeaMarketingTechnologysub-section:How will marketing technology be used throughout themarketing process:marketing research, communications, promotions, monitoring, etc. (2 pages)Evaluation and control metrics:How will you monitor progress of outcomes in your plan?How will you define and measure success?Connect these to your objectives and goals. (1/2-1page)Conclusion(1 paragraph)

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