Developing a Marketing Strategy for a Multinational Company
Strategic approach to marketing for multinational corporations and global markets.
Benjamin Fisher
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Assignment 2:
Developing a Marketing Strategy for a Multinational Company
Student’s Name :
Professor’s Name:
Course Title:
Date:
How has Lenovo's strategic merger with IBM in 2005 contributed to its global brand recognition and
competitive positioning in the IT industry? In your answer, analyze Lenovo’s marketing and
management capabilities in both domestic and international markets. Discuss how Lenovo's brand
strategy and operational tactics have influenced its success, and suggest potential improvements for
further enhancing its brand presence in global markets.
Word Count Requirement: 1500-2000 words.
Developing a Marketing Strategy for a Multinational Company
Student’s Name :
Professor’s Name:
Course Title:
Date:
How has Lenovo's strategic merger with IBM in 2005 contributed to its global brand recognition and
competitive positioning in the IT industry? In your answer, analyze Lenovo’s marketing and
management capabilities in both domestic and international markets. Discuss how Lenovo's brand
strategy and operational tactics have influenced its success, and suggest potential improvements for
further enhancing its brand presence in global markets.
Word Count Requirement: 1500-2000 words.
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Subject
Marketing