Developing a Marketing Strategy for a Multinational Company

Strategic approach to marketing for multinational corporations and global markets.

Benjamin Fisher

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Assignment 2:Developing a Marketing Strategy for a Multinational CompanyStudent’s Name :Professor’s Name:Course Title:Date:How has Lenovo's strategic merger with IBM in 2005 contributed to its global brand recognition andcompetitive positioning in the IT industry? In your answer, analyze Lenovo’s marketing andmanagement capabilities in both domestic and international markets. Discuss how Lenovo's brandstrategy and operational tactics have influenced its success, and suggest potential improvements forfurther enhancing its brand presence in global markets.Word Count Requirement:1500-2000 words.

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