Comparing Daiso and Miniso A Comprehensive Analysi

Name: Comparing Daiso and Miniso A Comprehensive Analysi
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Author: Alice Edwards

A comparative analysis of Daiso and Miniso’s logistics, service quality, pricing, and tech use. Explore how each brand navigates retail operations and customer experience in the Singaporean market.

Alice Edwards

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• RM IT
UNIVERSITY
Retail and Service logistics (OMGT2226)
Assignment 2 Report
Presented by Group 4
Full Name RAUT Student ID
Rainhard Sitongan 53936428
Kyi Thant Sin 53917574
Htet Shwe Sin Myo 53917778
Ciang Steven 53936457

Executive Summary
This report comprehensively compares Daiso and Miniso, two popular Japanese-themed variety store
brands that have gained significant market share in various countries. Regarding company
background. Daiso and Miniso have different histories, with Daiso being founded in Japan in 1977
and Miniso in China in 2013.
The report analyses operations like the company supply chain flow, learning that Daiso manufactures
its products while Miniso sources its manufacturing process inside China. The report also examines
both companies' performances based on the five service quality dimensions. In addition, company
performance regarding responsiveness, assurance and empathy are hard to measure since the shops
spread nationwide present differently and must be consistent throughout the retail chain. Moreover,
each company complies with the Singapore Consumer Protection Fair Trading Act and has a
presentable environment in its stores.
Moreover, the report measures the service outputs by their spatial convenience, which both Daiso and
Miniso have over 15 stores across Singapore in high consumer traffic areas. Moreover, both retailers
have no self-checkout, with Daiso having multiple counters while Miniso is maxed at 2. Furthermore.
Miniso products vary in price ranging between $5 to $80, while Daiso's pricing strategy has all
products in uniform at $2.
Information communication technology is another area of comparison, with the report analysing the
companies' use of technology in their operations .and marketing strategies. Daiso has an e-commerce
website, while Miniso uses another e-commerce platform.
The report also compares the retail channels of Daiso and Miniso, including their online and brick-
and-mortar stores. It discusses the benefits and limitations of selling online compared co traditional
brick-and-mortar. highlighting the need for a balance between the two. It also examines the impact of
coronavirus on both companies and how they have adapted to the pandemic.
Overall, the report offers valuable insights into the similarities and differences between Daiso and
Miniso and provides recommendations for both companies co maintain their competitive edge in the
retail industry.

Contents
1_ Introduction...................... 4
Report Aim .........—.......—.......—.......-........—.......- ........- ........— --------------- ----—....... —........4
Company Background of Miniso and Daiso .......- ......- ......- ...............- ......- ......- ......- ...... -4
2. Discussion ___________ _ ___ _ ___ _ _ _ ___ _ _ _ _ _ __ _ _ _ _ _ _ ___ ___ _ _ _5
3. Performance Comparison Between MINISO and DAISO..„................. 6
4. Service Outputs _ _ ___ _ _ _ _ _ _ __ _ ___ _ ___ _ ___ __ _ ___ _ _ ______ _ _ _ ___ _ _J
5. Information Communication Technology................. 8
6. Impact of Coronavirus.............................. 9
6.1 Miniso............. 9
6.2 Daiso............ 9
7. Retail Channels................. 10
7.1 Benefits and limitations of selling online compared to traditional brick _______________ __10
7.2 Product delivery, returns and related customer service issues............................... ....11
3. Challenges & Recommendations...................... ...11
3.1 Differentiation..„....... 11
3.2 Recommendation................... 11
9. Conclusion............................. 12
10. References List............. 13
11. Appendix................... 15

1. Introduction
In Singapore, Daiso' and Miniso are Uro of the popular variety stores on the island. Variety stones have
become an essential pan of Singapore's retail landscape due to their availability to otter affordable
products to consumers. According to Feng (2018), Singapore has one of the world's highest living
costs. Thus, Daiso and Miniso providing quality, affordable products is a blessing for the consumers
in Singapore. In addition to offering affordable products, variety stores also provide a unique
shopping experience. Daiso and Miniso are known for their "treasure hunt' shopping experience,
where customers can find a wide range of products at low prices. This experience particularly appeals
to younger consumers looking for trendy, affordable products (Mohan 2022).
Report Aim
This report aims to discuss Daiso and Miniso's operations and compare the retailer’s strategies in the
Singapore market, including some actions they could take to overcome the challenges presented in the
report.
Company Background of Miniso and Daiso
Daiso is a Japanese company offering various low-priced household goods, stationary and personal
care products focusing more on practical and useful products. Founded in 1977, the company has
expanded rapidly and now has over 5,000 stores worldwide and around 27 stores operating
since 2002 in Singapore (Daiso 2023). Miniso, on the other hand, is a Chinese company that sells
affordable litestyle products similar to Daiso but focusing more on stylish and trendy products. The
company has snowballed since it was founded in 2013, with over 4.000 stores in more than LOO
countries now (Miniso 2018). In Singapore, Miniso has 18 stores spread nationwide and has been
expending rapidly since it entered the market in 2016, supplying young consumers with its
affordable products (Fang 2015).

2. Discussion
Daiso Supply Chain Flow Diagram
Dalao Suppty Ch*ip gitgr.im Orkl |nfl
Sion Dixtntautur
RflwMMMUH D«ltO MUD4UM &Xr*HXnr DAMoRXMl CCMlUHWr
Supplier Manirtaclure Storn
plart.
W<rr-ia!lrJr»
Figure 1.1. Daiso supply chain flow diagram
Daiso (2023) states rJieir plastic storage box is one of the best-selling products, and rhe diagram above
shows a possible supply chain flow for the product. In 2007, Daiso opened a massive plastic factory’
plant in Thailand co help bulk produces their plastic products (Chan 2017). It is possible that they
source their raw materials locally ta save casts and then manufacture the product in the same country.
And then, they ship the ready plastic goods to retail stores and online platform warehouses worldwide.
Miniso Supply Chain Flow Diagram

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Comparing Daiso and Miniso A Comprehensive Analysi

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