Comparing Daiso and Miniso A Comprehensive Analysi
A comparative analysis of Daiso and Miniso’s logistics, service quality, pricing, and tech use. Explore how each brand navigates retail operations and customer experience in the Singaporean market.
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• RM IT
UNIVERSITY
Retail and Service logistics (OMGT2226)
Assignment 2 Report
Presented by Group 4
Full Name RAUT Student ID
Rainhard Sitongan 53936428
Kyi Thant Sin 53917574
Htet Shwe Sin Myo 53917778
Ciang Steven 53936457
UNIVERSITY
Retail and Service logistics (OMGT2226)
Assignment 2 Report
Presented by Group 4
Full Name RAUT Student ID
Rainhard Sitongan 53936428
Kyi Thant Sin 53917574
Htet Shwe Sin Myo 53917778
Ciang Steven 53936457
Executive Summary
This report comprehensively compares Daiso and Miniso, two popular Japanese-themed variety store
brands that have gained significant market share in various countries. Regarding company
background. Daiso and Miniso have different histories, with Daiso being founded in Japan in 1977
and Miniso in China in 2013.
The report analyses operations like the company supply chain flow, learning that Daiso manufactures
its products while Miniso sources its manufacturing process inside China. The report also examines
both companies' performances based on the five service quality dimensions. In addition, company
performance regarding responsiveness, assurance and empathy are hard to measure since the shops
spread nationwide present differently and must be consistent throughout the retail chain. Moreover,
each company complies with the Singapore Consumer Protection Fair Trading Act and has a
presentable environment in its stores.
Moreover, the report measures the service outputs by their spatial convenience, which both Daiso and
Miniso have over 15 stores across Singapore in high consumer traffic areas. Moreover, both retailers
have no self-checkout, with Daiso having multiple counters while Miniso is maxed at 2. Furthermore.
Miniso products vary in price ranging between $5 to $80, while Daiso's pricing strategy has all
products in uniform at $2.
Information communication technology is another area of comparison, with the report analysing the
companies' use of technology in their operations .and marketing strategies. Daiso has an e-commerce
website, while Miniso uses another e-commerce platform.
The report also compares the retail channels of Daiso and Miniso, including their online and brick-
and-mortar stores. It discusses the benefits and limitations of selling online compared co traditional
brick-and-mortar. highlighting the need for a balance between the two. It also examines the impact of
coronavirus on both companies and how they have adapted to the pandemic.
Overall, the report offers valuable insights into the similarities and differences between Daiso and
Miniso and provides recommendations for both companies co maintain their competitive edge in the
retail industry.
This report comprehensively compares Daiso and Miniso, two popular Japanese-themed variety store
brands that have gained significant market share in various countries. Regarding company
background. Daiso and Miniso have different histories, with Daiso being founded in Japan in 1977
and Miniso in China in 2013.
The report analyses operations like the company supply chain flow, learning that Daiso manufactures
its products while Miniso sources its manufacturing process inside China. The report also examines
both companies' performances based on the five service quality dimensions. In addition, company
performance regarding responsiveness, assurance and empathy are hard to measure since the shops
spread nationwide present differently and must be consistent throughout the retail chain. Moreover,
each company complies with the Singapore Consumer Protection Fair Trading Act and has a
presentable environment in its stores.
Moreover, the report measures the service outputs by their spatial convenience, which both Daiso and
Miniso have over 15 stores across Singapore in high consumer traffic areas. Moreover, both retailers
have no self-checkout, with Daiso having multiple counters while Miniso is maxed at 2. Furthermore.
Miniso products vary in price ranging between $5 to $80, while Daiso's pricing strategy has all
products in uniform at $2.
Information communication technology is another area of comparison, with the report analysing the
companies' use of technology in their operations .and marketing strategies. Daiso has an e-commerce
website, while Miniso uses another e-commerce platform.
The report also compares the retail channels of Daiso and Miniso, including their online and brick-
and-mortar stores. It discusses the benefits and limitations of selling online compared co traditional
brick-and-mortar. highlighting the need for a balance between the two. It also examines the impact of
coronavirus on both companies and how they have adapted to the pandemic.
Overall, the report offers valuable insights into the similarities and differences between Daiso and
Miniso and provides recommendations for both companies co maintain their competitive edge in the
retail industry.
Contents
1_ Introduction...................... 4
Report Aim .........—.......—.......—.......-........—.......- ........- ........— --------------- ----—....... —........4
Company Background of Miniso and Daiso .......- ......- ......- ...............- ......- ......- ......- ...... -4
2. Discussion ___________ _ ___ _ ___ _ _ _ ___ _ _ _ _ _ __ _ _ _ _ _ _ ___ ___ _ _ _5
3. Performance Comparison Between MINISO and DAISO..„................. 6
4. Service Outputs _ _ ___ _ _ _ _ _ _ __ _ ___ _ ___ _ ___ __ _ ___ _ _ ______ _ _ _ ___ _ _J
5. Information Communication Technology................. 8
6. Impact of Coronavirus.............................. 9
6.1 Miniso............. 9
6.2 Daiso............ 9
7. Retail Channels................. 10
7.1 Benefits and limitations of selling online compared to traditional brick _______________ __10
7.2 Product delivery, returns and related customer service issues............................... ....11
3. Challenges & Recommendations...................... ...11
3.1 Differentiation..„....... 11
3.2 Recommendation................... 11
9. Conclusion............................. 12
10. References List............. 13
11. Appendix................... 15
1_ Introduction...................... 4
Report Aim .........—.......—.......—.......-........—.......- ........- ........— --------------- ----—....... —........4
Company Background of Miniso and Daiso .......- ......- ......- ...............- ......- ......- ......- ...... -4
2. Discussion ___________ _ ___ _ ___ _ _ _ ___ _ _ _ _ _ __ _ _ _ _ _ _ ___ ___ _ _ _5
3. Performance Comparison Between MINISO and DAISO..„................. 6
4. Service Outputs _ _ ___ _ _ _ _ _ _ __ _ ___ _ ___ _ ___ __ _ ___ _ _ ______ _ _ _ ___ _ _J
5. Information Communication Technology................. 8
6. Impact of Coronavirus.............................. 9
6.1 Miniso............. 9
6.2 Daiso............ 9
7. Retail Channels................. 10
7.1 Benefits and limitations of selling online compared to traditional brick _______________ __10
7.2 Product delivery, returns and related customer service issues............................... ....11
3. Challenges & Recommendations...................... ...11
3.1 Differentiation..„....... 11
3.2 Recommendation................... 11
9. Conclusion............................. 12
10. References List............. 13
11. Appendix................... 15
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