StudyXY
RegisterLog in

Week Three Marketing Concepts and Consumer Behavior Quiz

A quiz testing knowledge on consumer behavior and marketing concepts.

Chloe Martinez
Contributor
4.9
42
5 months ago
Preview (2 of 5 Pages)
100%
Purchase to unlock

Page 1

Week Three Marketing Concepts and Consumer Behavior Quiz - Page 1 preview image

Loading page image...

Week Three Marketing Concepts and Consumer Behavior QuizWeek Three Quiz1.Question :What is the economic effect (described in Chapter 8) that takes hold asthe size of a country’s population of working age individuals increases?StudentAnswer:Reduced productivity, as jobs are divided among more workers.Greater economic stability, as per-capita income stored in savingsaccounts increases.Increased discretionary spending due to higher incomes amongworking-age adults.Increase in family size as more individuals move into their child-rearing years.(The answer can be found in Section 8.5: "The GlobalBusiness Environment" inPrinciples of Marketing)Points Received:1 of 1Comments:Question2.Question :Which of the following answers is the BEST example of triggermarketing?Student Answer:Nathaniel bought a big-screen TV on April 30th. On June 15th, hereceives an email offer for a 30% discount onhome theater electronics.Doug and Sally cancelled their cell phone contract. Their providerused their profile data to purge similar records from their prospectdatabase.Bernard searched for round-trip flight online. The travelwebsite heused captured his email address for future marketing campaigns.Meredith grouped prospects in her marketing database intosegments based on their likelihood to use her department store’s in-house financing.(The answer can be found in Section 7.4: "DrivingBetter Strategies with Customer Data" inPrinciples of Marketing)Points Received:1 of 1Comments:

Page 2

Week Three Marketing Concepts and Consumer Behavior Quiz - Page 2 preview image

Loading page image...

Preview Mode

This document has 5 pages. Sign in to access the full document!

Study Now!

XY-Copilot AI
Unlimited Access
Secure Payment
Instant Access
24/7 Support
Document Chat

Document Details

Subject
Marketing

Related Documents

View all
Class Notes

Analyzing Market Differences

Explore a CAGE framework analysis comparing the U.S. and U.K. across cultural, administrative, geographic, and economic dimensions—highlighting key similarities and differences that influence international business strategies.

Class Notes

Creating Good Advertising 4 Rules to Attract, Inte

Learn the 4 key rules for creating effective ads—Attract Attention, Gain Interest, Build Desire, Get Action—and explore types of advertising like publicity, direct-to-home, and paid ads, along with their pros, cons, and impact on consumers.

Solved Assignments

Key Questions for Managing Stakeholder Relationshi

Stakeholder analysis of Apple Inc. using 5 key questions. Examines internal and external stakeholders, their interests, and how Apple manages these relationships in a competitive tech market.

Solved Assignments

Comparing Daiso and Miniso A Comprehensive Analysi

A comparative analysis of Daiso and Miniso’s logistics, service quality, pricing, and tech use. Explore how each brand navigates retail operations and customer experience in the Singaporean market.

Solved Assignments

HP Sauce vs

HP Sauce vs. Lea & Perrins Worcestershire Sauce: A flavor showdown exploring the rich, tangy depth of HP Sauce against the complex, savory punch of Lea & Perrins — two iconic sauces, one epic taste battle.

Solved Assignments

Comparative Analysis of Food Lion and Walmart Pric

A student research project comparing grocery prices at Food Lion and Walmart. Includes an introduction, data collection method using convenience sampling, and a bar graph analyzing price differences of various food items between the two stores.

Solved Assignments

J.crew.edited 2.edited

J.Crew outlet jackets are cheaper because many are made specifically for outlets using lower-cost materials. Though they resemble retail versions, they differ in quality. Discounts also help clear unsold stock, contributing to lower outlet prices.

Solved Assignments

New Product Launch Marketing Plan

This document provides a solved assignment on creating a new product launch marketing plan.

Solved Assignments

Marketing Research Final Exam

Final exam covering market analysis, consumer behavior, and research methodologies.

Solved Assignments

Marketting Plan For Organic Vally

A comprehensive marketing plan detailing Organic Valley's strategies for market positioning, branding, and product promotion.