Week Three Marketing Concepts and Consumer Behavior Quiz
A quiz testing knowledge on consumer behavior and marketing concepts.
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Week Three Marketing Concepts and Consumer Behavior Quiz
Week Three Quiz
1. Question : What is the economic effect (described in Chapter 8) that takes hold as
the size of a country’s population of working age individuals increases?
Student Answer: Reduced productivity, as jobs are divided among more workers.
Greater economic stability, as per-capita income stored in savings
accounts increases.
Increased discretionary spending due to higher incomes among
working-age adults.
Increase in family size as more individuals move into their child-
rearing years. (The answer can be found in Section 8.5: "The Global
Business Environment" in Principles of Marketing)
Points Received: 1 of 1
Comments:
Question 2. Question : Which of the following answers is the BEST example of trigger
marketing?
Student Answer: Nathaniel bought a big-screen TV on April 30th. On June 15th, he
receives an email offer for a 30% discount on home theater electronics.
Doug and Sally cancelled their cell phone contract. Their provider
used their profile data to purge similar records from their prospect
database.
Bernard searched for round-trip flight online. The travel website he
used captured his email address for future marketing campaigns.
Meredith grouped prospects in her marketing database into
segments based on their likelihood to use her department store’s in-
house financing. (The answer can be found in Section 7.4: "Driving
Better Strategies with Customer Data" in Principles of Marketing)
Points Received: 1 of 1
Comments:
Week Three Quiz
1. Question : What is the economic effect (described in Chapter 8) that takes hold as
the size of a country’s population of working age individuals increases?
Student Answer: Reduced productivity, as jobs are divided among more workers.
Greater economic stability, as per-capita income stored in savings
accounts increases.
Increased discretionary spending due to higher incomes among
working-age adults.
Increase in family size as more individuals move into their child-
rearing years. (The answer can be found in Section 8.5: "The Global
Business Environment" in Principles of Marketing)
Points Received: 1 of 1
Comments:
Question 2. Question : Which of the following answers is the BEST example of trigger
marketing?
Student Answer: Nathaniel bought a big-screen TV on April 30th. On June 15th, he
receives an email offer for a 30% discount on home theater electronics.
Doug and Sally cancelled their cell phone contract. Their provider
used their profile data to purge similar records from their prospect
database.
Bernard searched for round-trip flight online. The travel website he
used captured his email address for future marketing campaigns.
Meredith grouped prospects in her marketing database into
segments based on their likelihood to use her department store’s in-
house financing. (The answer can be found in Section 7.4: "Driving
Better Strategies with Customer Data" in Principles of Marketing)
Points Received: 1 of 1
Comments:
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Subject
Marketing