Strategic Marketing Proposals for Expanding Healthcare Services: Domestic vs. International Market Approaches
A marketing strategy assignment on healthcare service expansion.
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Strategic Marketing Proposals for Expanding Healthcare Services: Domestic
vs. International Market Approaches
The CEO has outlined two distinct business strategies for the organization: one focused on
marketing healthcare services to international consumers and the other targeting mature
healthcare consumers. In your response, evaluate both strategies in terms of their potential
benefits, challenges, and alignment with the company’s current operations. Which of the two
proposals do you believe is the best fit for expanding the business? Justify your decision with a
detailed analysis of market opportunities, conflicting and complementary strategies, and the
broader impact on business growth. Additionally, provide recommendations for the CEO based
on your analysis.
Word count requirement: 2,000-2,500 words
vs. International Market Approaches
The CEO has outlined two distinct business strategies for the organization: one focused on
marketing healthcare services to international consumers and the other targeting mature
healthcare consumers. In your response, evaluate both strategies in terms of their potential
benefits, challenges, and alignment with the company’s current operations. Which of the two
proposals do you believe is the best fit for expanding the business? Justify your decision with a
detailed analysis of market opportunities, conflicting and complementary strategies, and the
broader impact on business growth. Additionally, provide recommendations for the CEO based
on your analysis.
Word count requirement: 2,000-2,500 words
Proposals for the organization
The CEO has outlined for the two different business strategies. First considers the marketing,
health care services to the mature healthcare consumer and second for marketing healthcare
services to international consumers.
Marketing Proposal one (focusing health care services to international consumers)
To expand organisation, business internationally, patients from abroad are to be attaracted. An
organisation needs to make aware them about the healthcare services being served. There are lots
of patients who seek better healthcare services in the United States . The group of tourist visit our
country and are attracted by the health care services provided by many medical agencies.
Agencies are also aware of such consumers. They just want to follow some strategies so that they
can serve more foriegner consumers. There are two types of organisation, with large existing
business possibly a pioneer in the medical world and another is a starting company. Both type of
organisation wants to spread out its services internationally. Organisation approaches to follow
many strategies to expand area of services globally.
Threw an international brand
The organisation having its popularity in abroad attaract forign patients towards it. It needs hard
work to popularize the brand globally. There are several examples of clinics having thousands of
patients outside the county.The mayo clinic and johns hopkins in US are such examples which
have their cosumers outside the border.
Move around internationally reputed staff
The CEO has outlined for the two different business strategies. First considers the marketing,
health care services to the mature healthcare consumer and second for marketing healthcare
services to international consumers.
Marketing Proposal one (focusing health care services to international consumers)
To expand organisation, business internationally, patients from abroad are to be attaracted. An
organisation needs to make aware them about the healthcare services being served. There are lots
of patients who seek better healthcare services in the United States . The group of tourist visit our
country and are attracted by the health care services provided by many medical agencies.
Agencies are also aware of such consumers. They just want to follow some strategies so that they
can serve more foriegner consumers. There are two types of organisation, with large existing
business possibly a pioneer in the medical world and another is a starting company. Both type of
organisation wants to spread out its services internationally. Organisation approaches to follow
many strategies to expand area of services globally.
Threw an international brand
The organisation having its popularity in abroad attaract forign patients towards it. It needs hard
work to popularize the brand globally. There are several examples of clinics having thousands of
patients outside the county.The mayo clinic and johns hopkins in US are such examples which
have their cosumers outside the border.
Move around internationally reputed staff
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