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Strategic Marketing Proposals for Expanding Healthcare Services: Domestic vs. International Market Approaches

A marketing strategy assignment on healthcare service expansion.

Chloe Martinez
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Strategic Marketing Proposals for Expanding Healthcare Services: Domesticvs. International Market ApproachesThe CEO has outlined two distinct business strategies for the organization: one focused onmarketing healthcare services to international consumers and the other targeting maturehealthcare consumers. In your response, evaluate both strategies in terms of their potentialbenefits, challenges, and alignment with the company’s current operations. Which of the twoproposals do you believe is the best fit for expanding the business? Justify your decision with adetailed analysis of market opportunities, conflicting and complementary strategies, and thebroader impact on business growth. Additionally, provide recommendations for the CEO basedon your analysis.Word count requirement: 2,000-2,500 words

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