The Waters Bottling Company (WBC) of Munsonville, NH � Marketing Plan
Marketing plan for The Waters Bottling Company.
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The Waters Bottling Company (WBC) of
Munsonville, NH – Marketing Plan
Based on the marketing plan of Waters Bottling Company (WBC) for its branded bottled
drinking water product "BLUE," analyze the company's market situation, target market,
competitive landscape, and marketing strategies. Discuss the strengths, weaknesses,
opportunities, and threats (SWOT) the company faces in the industry. Additionally, evaluate the
company's pricing strategy, packaging options, and financial objectives in relation to its long-
term growth potential.
Word Count Requirement: 1000-1500 words
Munsonville, NH – Marketing Plan
Based on the marketing plan of Waters Bottling Company (WBC) for its branded bottled
drinking water product "BLUE," analyze the company's market situation, target market,
competitive landscape, and marketing strategies. Discuss the strengths, weaknesses,
opportunities, and threats (SWOT) the company faces in the industry. Additionally, evaluate the
company's pricing strategy, packaging options, and financial objectives in relation to its long-
term growth potential.
Word Count Requirement: 1000-1500 words
Executive Summary
This is a marketing plan for natural mineral water branded by the name of “BLUE drinking
water; introduced by “Waters Bottling Company (WBC)”. It contains the analysis the current
market situation including market summary, major industry players of bottled water
manufacturing/supplying companies, target market analysis which are consumer & business
market, SWOT analysis of the company which shows the strength, weakness, opportunities and
threats created by others, the possible competitors of our product, content of the product mainly
the ingredients, marketing strategies include target market, market positioning, strategies
including promotional activities, market capturing formulas, maintaining relationship with our
business partners and consumers and to hold the market share and how we will expand it and
finally the financial analysis which includes sales forecast, expense forecast, breakeven analysis,
and control process of the organization.
Company Profile
The bottled drinking water would be the first product of this manufacturing unit, later on it will
move toward other beverages like soft drinks and energy drinks. Currently the company is
focusing on its bottled drinking water manufacturing unit. Consumer item was not the main
focus when the original company was formed but now with growing market demand of bottled
drinking water and for having a good trading experience, the company decided this strategy to
manufacture its own branded bottled drinking water.
Name of Organization: Waters Bottling Company (WBC) of Munsonville, NH
Brand: BLUE Drinking water
Product: Bottled drinking water
Estimated project budget: $16, 00,000
This is a marketing plan for natural mineral water branded by the name of “BLUE drinking
water; introduced by “Waters Bottling Company (WBC)”. It contains the analysis the current
market situation including market summary, major industry players of bottled water
manufacturing/supplying companies, target market analysis which are consumer & business
market, SWOT analysis of the company which shows the strength, weakness, opportunities and
threats created by others, the possible competitors of our product, content of the product mainly
the ingredients, marketing strategies include target market, market positioning, strategies
including promotional activities, market capturing formulas, maintaining relationship with our
business partners and consumers and to hold the market share and how we will expand it and
finally the financial analysis which includes sales forecast, expense forecast, breakeven analysis,
and control process of the organization.
Company Profile
The bottled drinking water would be the first product of this manufacturing unit, later on it will
move toward other beverages like soft drinks and energy drinks. Currently the company is
focusing on its bottled drinking water manufacturing unit. Consumer item was not the main
focus when the original company was formed but now with growing market demand of bottled
drinking water and for having a good trading experience, the company decided this strategy to
manufacture its own branded bottled drinking water.
Name of Organization: Waters Bottling Company (WBC) of Munsonville, NH
Brand: BLUE Drinking water
Product: Bottled drinking water
Estimated project budget: $16, 00,000
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