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Operational Strategy and Customer Experience Analysis of LensCrafters: A Comprehensive Approach to Competitive Advantage

A solved assignment on LensCrafters� operational strategies and customer experience improvements to maintain a competitive edge.

Claire Mitchell
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Running head:LensCrafters1LensCraftersName:Instructor:University attached:DOS:Analyze the operational strategy and customer experience approach of LensCrafters.In your analysis, address the following:1.Operating Strategy: Explain how LensCrafters’ operational strategy contributes to itscompetitive edge. Discuss the role of service quality, delivery speed, and promotional strategiesin enhancing customer convenience and loyalty.2.Customer Experience: Evaluate how LensCrafters creates a positive customer experiencethrough its service delivery system, including the use of digital tools like the AccuFit DigitalSystem.3.Value Chain Analysis: Perform a value chain analysis to identify the primary andsecondary activities that provide value to LensCrafters' customers. Discuss how the company’sfocus on human resources and technology contributes to its competitive advantage.4.Performance Measurement and Management: Discuss how LensCrafters evaluatesemployee performance and its impact on operational effectiveness and customer satisfaction.5.Challenges and Recommendations: Identify the key challenges faced by LensCrafters,such as product quality and technology use. Provide strategic recommendations for addressingthese issues and maintaining a competitive advantage.Word Count Requirement: 2000–2500 words.

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