Digital Advertising Strategy for a Small Business

Name: Digital Advertising Strategy for a Small Business
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Author: Violet Stevens

A solved assignment discussing digital advertising strategies tailored for small businesses.

Violet Stevens

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Digital Advertising Strategy for a Small Business
Name of Student:
Name of Professor:
Date:

1. Describe in detail the small business you are using and whether the business in question
is real or fictional.
The fictional small business being used in this question is “Wish Boutique”. It’s a clothes’ shop
located in a small city, where the population is mostly middle class. The shop has a collection of
casual as well as party wear within reasonable prices. There are about 2-3 designer boutiques,
which are very expensive, and the population is interested in shopping from a boutique with
reasonable price and wide variety.
The shop has a wide variety of casual wear and also options to select design and order dress.
2. Determine the target market for the selected small business and justify your choice.
The target market for the business is
 female,
 age from 16 to 30,
 specially the teenager,
 college-going girls and
 the professionals as well.
Because they usually need new dresses within affordable price, as they don’t need to repeat
the old ones.
3. Determine how the small business uses social media and the Internet to reach its target
market. Provide examples to support your answer.

As the small business has a limited budget, they don’t have enough money to spend on
expensive advertising ways to promote their business. Nearly every business will benefit
from having an internet presence. However, before rushing to throw any old content onto the
web, the organization should take time to create an internet strategy that dovetails into and
helps drive your larger marketing and business plans.
Reaching customers—and potential customers—using online marketing is more a matter of
commitment and strategy than it is a financial expenditure. It does not need to be expensive
to reach online customers effectively. Using a market-led approach to Internet marketing,
you can build an effective website and attract customers through various Internet-based
marketing tactics.
Internet marketing involves the use of digital media to inform the market of your business
and to entice people to purchase your products and services. The internet (and, by extension,
mobile) is merely a vehicle to provide greater reach for your advertising, promotional and
public relations efforts. Internet marketing must be part of your integrated marketing
approach. Internet marketing strategies should be included within your company's overall
marketing plan.
Businesses that want to boost the results of traditional advertising need to dovetail their
advertising strategies with Internet strategies rather than viewing them as independent
channels. A good Internet site, for example, improves the effectiveness of other advertising
because many customers who see your company's advertising will evaluate your company's
products and services online. Integrating Internet marketing tactics with other advertising
ensures that your company provides a consistent brand experience.

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Digital Advertising Strategy for a Small Business

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