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Strategic Marketing Principles: Concepts, Strategies, and Evaluation

Covers key concepts and strategic approaches in marketing.

Zoey Taylor
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Running head:MULTIPLE QUESTIONS1Strategic Marketing Principles: Concepts, Strategies, and EvaluationMULTIPLE QUESTIONSStudent’s nameProfessor’s name,Course titleDate(TCO 4) Three commonly used methods of evaluating marketing programs are marketing metrics,marketing dashboards and (Points : 5)marginal analysis.marketing audits.marketing ROI.marginal analysis.marketing control boards.2. (TCO 1) Ideally, in effective marketing planning, goals should be __________ in terms of what is to beaccomplished and when. (Points : 5)loose and vagueas general as possibleflexible or elasticquantified and measurable

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