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Marketing Principles and Strategy Analysis Exam

A solved exam covering marketing principles and strategy analysis.

Chloe Martinez
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Marketing Principles and Strategy Analysis ExamGrading SummaryThese are the automaticallycomputed results of your exam.Grades for essay questions, andcomments from your instructor, arein the "Details" section below.Date Taken:6/21/2015Time Spent:1 h , 21 min , 30 secsPoints Received:9 / 10(90%)Question Type:# Of Questions:# Correct:Multiple Choice109Grade Details-All QuestionsQuestion1.Question :Starbucks Coffee introduces a Decaf version of their existingregular Christmas Blend coffee during the holiday season. Whichofthe following terms does this example BEST illustrate?Student Answer:CannibalizationPrototype testPlanned obsolescenceLine extension (The answer can be found in Section 3.2:"Managing Product Life Cycles" inPrinciples of Marketing)Points Received:1 of 1Comments:Question2.Question :The insight that differentiates the humanity-centric generation ofmarketing thought from preceding generations identified by PhilipKotler is thatStudent Answer:the market system emphasizes production for exchange overproduction for use.drawing on the fields of sociology, psychology, andeconomics enhances marketing performance.customers should be viewed as collaborative partners not aspassive targets.the desire to purchase, which affects demand, can bemanipulated through promotional activity. (The answer can be

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