Marketing Principles and Strategy Analysis Exam
A solved exam covering marketing principles and strategy analysis.
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Marketing Principles and Strategy Analysis Exam
Grading Summary
These are the automatically
computed results of your exam.
Grades for essay questions, and
comments from your instructor, are
in the "Details" section below.
Date Taken: 6/21/2015
Time Spent: 1 h , 21 min , 30 secs
Points Received: 9 / 10 (90%)
Question Type: # Of Questions: # Correct:
Multiple Choice 10 9
Grade Details - All Questions
Question 1.Question : Starbucks Coffee introduces a Decaf version of their existing
regular Christmas Blend coffee during the holiday season. Which
of the following terms does this example BEST illustrate?
Student Answer: Cannibalization
Prototype test
Planned obsolescence
Line extension (The answer can be found in Section 3.2:
"Managing Product Life Cycles" in Principles of Marketing)
Points Received: 1 of 1
Comments:
Question 2.Question : The insight that differentiates the humanity-centric generation of
marketing thought from preceding generations identified by Philip
Kotler is that
Student Answer: the market system emphasizes production for exchange over
production for use.
drawing on the fields of sociology, psychology, and
economics enhances marketing performance.
customers should be viewed as collaborative partners not as
passive targets.
the desire to purchase, which affects demand, can be
manipulated through promotional activity. (The answer can be
Grading Summary
These are the automatically
computed results of your exam.
Grades for essay questions, and
comments from your instructor, are
in the "Details" section below.
Date Taken: 6/21/2015
Time Spent: 1 h , 21 min , 30 secs
Points Received: 9 / 10 (90%)
Question Type: # Of Questions: # Correct:
Multiple Choice 10 9
Grade Details - All Questions
Question 1.Question : Starbucks Coffee introduces a Decaf version of their existing
regular Christmas Blend coffee during the holiday season. Which
of the following terms does this example BEST illustrate?
Student Answer: Cannibalization
Prototype test
Planned obsolescence
Line extension (The answer can be found in Section 3.2:
"Managing Product Life Cycles" in Principles of Marketing)
Points Received: 1 of 1
Comments:
Question 2.Question : The insight that differentiates the humanity-centric generation of
marketing thought from preceding generations identified by Philip
Kotler is that
Student Answer: the market system emphasizes production for exchange over
production for use.
drawing on the fields of sociology, psychology, and
economics enhances marketing performance.
customers should be viewed as collaborative partners not as
passive targets.
the desire to purchase, which affects demand, can be
manipulated through promotional activity. (The answer can be
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Subject
Marketing