Marketing Strategy and Audit Concepts: Multiple Choice Assessment
A multiple-choice assessment on marketing strategies and audit principles.
Charlotte Kelly
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Marketing Strategy and Audit Concepts: Multiple Choice Assessment
• 1
Which of the following is true regarding a marketing audit?
•
It focuses on a firm’s macromarketing environment.
•
It focuses on analysis of those marketing activities that have failed to produce adequate results.
•
It relies on feedback from company managers for data and opinions.
•
It identifies the most-needed improvements and incorporates them into a corrective-action plan with short-
and long-run steps.
• 2
Marketing effectiveness rating instruments and marketing audits are approaches to
•
annual-plan control
•
strategic control
•
• 1
Which of the following is true regarding a marketing audit?
•
It focuses on a firm’s macromarketing environment.
•
It focuses on analysis of those marketing activities that have failed to produce adequate results.
•
It relies on feedback from company managers for data and opinions.
•
It identifies the most-needed improvements and incorporates them into a corrective-action plan with short-
and long-run steps.
• 2
Marketing effectiveness rating instruments and marketing audits are approaches to
•
annual-plan control
•
strategic control
•
profitability control
•
efficiency control
• 3
______ is an obligation to act in a way expected of a reasonable person.
•
Duty
•
Reliance
•
Litigation
•
Liability
• 4
The marketing audit reviews six components of the overall marketing arena including the marketing
environment, marketing strategy, marketing organization, marketing systems, marketing productivity and
•
marketing control
•
marketing mix
•
marketing function
•
efficiency control
• 3
______ is an obligation to act in a way expected of a reasonable person.
•
Duty
•
Reliance
•
Litigation
•
Liability
• 4
The marketing audit reviews six components of the overall marketing arena including the marketing
environment, marketing strategy, marketing organization, marketing systems, marketing productivity and
•
marketing control
•
marketing mix
•
marketing function
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