Answer
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Step 1Before determining the unique selling proposition (USP) of Nike, let's first define what a USP is.
A USP is a factor that differentiates a product or service from its competitors, highlighting the unique benefits it offers to customers. Now, let's analyze Nike's USP:
Step 2: Identify Nike's core values and target market
- Nike's core values revolve around athletic performance, innovation, and motivation. - Their target market consists primarily of athletes and fitness enthusiasts who value high-quality, stylish athletic apparel and footwear.
Final Answer
Nike's unique selling proposition is its commitment to cutting-edge technology, iconic marketing campaigns, and strong brand identity, which resonates with its target market of athletes and fitness enthusiasts.
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