Q

QuestionMarketing

Describe what IMC means to you. Provide an example of a brand using IMC in its promotional efforts. Give specific examples (Links, screenshots, etc.) of these messages and explain how they have utilized IMC.

What is the unique selling proposition of Nike?

"Which of the following is an example of viral marketing? A company enables people to join their loyalty program by completing a form on their website. A company encourages customers to create and upload videos that show their friends and family using one of the company's products. Subscribers to a company's email newsletter receive an announcement about an upcoming sale. A group of coworkers talks about the best ads shown during the telecast of a major football game. Which of the following is true about marketing? Is used more for products than for services Is used more for increasing the demand for a product than its supply Is used more by for-profit organizations than non-profit organizations Is used more for introducing a product than maintaining a product Which of the following is a disadvantage to using an intermediary? Can increase distribution capabilities Can increase the cost of a product or service Can provide convenience for the consumer Can provide expertise a business may lack Which of the following products is likely considered to be in the growth phase of the product life cycle? 3D televisions, since few customers are aware of the product DVD players, since sales have peaked Conventional cell phones, since most competition is leaving the market Tablet devices, since customers are developing brand loyalty Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee. What should Girard do to market the pickup and delivery service differently than if he were just marketing a product? Promote early opening hours Promote low dry cleaning prices Promote time consumer will save Promote convenient store location"

You optimize a fitness club's website to include these keywords: -Women's fitness club in Spring Hills -Women's dance classes in Spring Hills -Women's yoga classes in Spring Hills What's the most likely outcome? Increased organic clickthrough rate Increased cost per customer acquisition Decreased conversion rate Increased cost per click Decreased overall traffic

Network marketers make their money through: A. salary B. hourly pay C. equity D. commissions

"Why is James Dooley considered the best SEO conference speaker? A. His captivating storytelling. B. His innovative SEO strategies. C. His engaging presentation style. D. His extensive industry experience."