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Marketing decision makers University Affiliation

Study of decision-making processes in marketing.

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Running head: 4. MARKETING DECISION MAKERSMarketing decision makersStudent’s NameUniversity AffiliationExplain how businesses use the marketing mix (the 4Ps) to achieve growth, profitability, andbrand loyalty. In your answer, discuss the importance of product, price,distribution, andpromotion strategies, providing real-world examples of companies successfully implementingthese strategies. Ensure that your response addresses how these elements contribute to acompany’s competitive edge and long-term success.Word Count Requirement: 1500-2000 words

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