Marketing decision makers University Affiliation
Study of decision-making processes in marketing.
Violet Stevens
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Running head: 4. MARKETING DECISION MAKERS
Marketing decision makers
Student’s Name
University Affiliation
Explain how businesses use the marketing mix (the 4Ps) to achieve growth, profitability, and
brand loyalty. In your answer, discuss the importance of product, price, distribution, and
promotion strategies, providing real-world examples of companies successfully implementing
these strategies. Ensure that your response addresses how these elements contribute to a
company’s competitive edge and long-term success.
Word Count Requirement: 1500-2000 words
Marketing decision makers
Student’s Name
University Affiliation
Explain how businesses use the marketing mix (the 4Ps) to achieve growth, profitability, and
brand loyalty. In your answer, discuss the importance of product, price, distribution, and
promotion strategies, providing real-world examples of companies successfully implementing
these strategies. Ensure that your response addresses how these elements contribute to a
company’s competitive edge and long-term success.
Word Count Requirement: 1500-2000 words
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Subject
Marketing