Marketing decision makers University Affiliation

Name: Marketing decision makers University Affiliation
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Author: Violet Stevens

Study of decision-making processes in marketing.

Violet Stevens

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Running head: 4. MARKETING DECISION MAKERS
Marketing decision makers
Student’s Name
University Affiliation
Explain how businesses use the marketing mix (the 4Ps) to achieve growth, profitability, and
brand loyalty. In your answer, discuss the importance of product, price, distribution, and
promotion strategies, providing real-world examples of companies successfully implementing
these strategies. Ensure that your response addresses how these elements contribute to a
company’s competitive edge and long-term success.
Word Count Requirement: 1500-2000 words

2
MARKETING DECISION MAKERS
Business organization’s today are exposed to the risk of being wiped out in within the
highly competitive environment. Marketing techniques have nowbeen taken as a focal point in
elevating competitive edge in many firms (Kelley & Jugenheimer, 2011). There are marketing
decisions which are formulated with the help of marketing tools which are referred to as the 4Ps.
Marketing professions engage in risk averse acts of determining how the company can remain
profitable through delivering customer values. Marketing has become a complex process due to
the increased dynamism of the macro and macro environment and hence challenging the
marketers to develop marketing strategies that are geared towards ensuring that there is
sustainable marketing. Henceforth, this paper is developed to focus on how company’s make
marketing decisions with the help of marketing mix for the purposes of intensify growth ,
increasing market share or leadership and finally, in ensuring that there is brand loyalty.
Use of marketing mix in achieving company’s growth
Company’s growth is very important since it ensure that a company is able to survive
through hostile environment. The growth strategies are meant to ensure that a firm is able to
maximize shareholders wealth, acquire better assets than competitors and eventually gain a
larger profit share within the industry of service. According to (Back et al, 2007), company’s
growth provides a basis for measuring and determining if the company is achieving strategic
objectives set by performing the desired activities. Growth of company is highly influenced by
productivity and investment levels.
Product is anything which is offered to create attraction or satisfy a customer need after
consumption. Products are both tangible and intangible they comprise of goods and services

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Marketing decision makers University Affiliation

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